Comparing the Persuasive Techniques Used in Two Charity...

Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements The hardest thing for any charity is to raise money. There is only one way to do this, that is to persuade people to part with their money and donate it to a good cause. The â€Å" Bhopal Medical Appeal† and â€Å"Save The Children† advertisements are two examples of this. Both of these advertisements come from â€Å" The Observer† a broadsheet newspaper. Consequently it is assumed that the target audience is those of a higher education and people who more likely to actually read the advertisement. In both of the advertisements they use very different persuasive techniques. It is easy to see how the two advertisements, both†¦show more content†¦The two advertisements also use strong adjectives to create an emotive impact on the reader. The â€Å"Bhopal Medical Appeal† advertisement uses adjectives such as â€Å"Severe† â€Å"Filthy† and â€Å"New†. Adjectives such as these tell the reader more about the situation. It also adds to the emotion of the reader, making them think this is not just â€Å"pain†; it is â€Å"severe pain†. Again, the â€Å"Save The Children† advertisement shows a use of adjectives, such as â€Å"poorest, hardest,† and â€Å"generously† make the reader ask themselves if they gave â€Å"generously† to the â€Å"poorest† and â€Å"hardest† working people in this world, maybe they could make a difference with their donation? Therefore adjectives tell the reader mor e about the situation, help the reader picture an image in their minds, and make the reader question themselves. Questions are also used in both advertisements. Rhetorical questions make the reader feel much more involved, as it is focused directly on the reader. â€Å" Ten pence seems such a tiny amount, doesn’t it?† This is a rhetorical question that the â€Å"Save The Children† advertisement uses. This encourages the reader to believe that ten pence is a tiny amount. The â€Å"Bhopal† advertisement also uses rhetorical questions as a persuasive technique. After we are told how little theShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages1 Computerized Decision Making 194 Case Incident 2 Predictions That Didn’t Quite Pan Out 195 7 Motivation Concepts 201 Defining Motivation 202 Early Theories of Motivation 203 Hierarchy of Needs Theory 203 †¢ Theory X and Theory Y 205 †¢ Two-Factor Theory 205 †¢ McClelland’s Theory of Needs 207 Contemporary Theories of Motivation 208 Self-Determination Theory 208 †¢ Job Engagement 211 †¢ Goal-Setting Theory 212 †¢ Self-Efficacy Theory 215 †¢ Reinforcement Theory 218 †¢ Equity Theory/Organizational

Music The Harmony of Culture Essay - 1077 Words

Present in throughout the Hindu, Greek, and Judaic cultures, is the divine and meticulous use of music in various ways. Similarly between these cultures, music is symbolic of the most important and sacred concepts. The musical elements often exist to celebrate parts of the culture, to provide an element of sound to express spiritually, and to worship one or more Gods. Furthermore, music has occupied a central place in Hindu, Greek, and Judaic cultures, in which there are intrinsic musical principles, an arrangement of different instruments, and several forms and textures within all three cultures. In Hindu culture, it believed that music has a spiritual journey. Nada Brahma is predominant doctrine that means â€Å"Sound is God,† similar to†¦show more content†¦Another theory about music was â€Å"logos† and â€Å"pathos†. The Dionysian approach emphasized emotions, sensuality, desire, and function over form. Whereas, the Apollonian approach consisted of concepts such as reason, self-restraint, and form over function. The idea of Ethos was thought mean that â€Å"Good† music leads to ethical behavior and bad â€Å"music the opposite. Moreover, due to concept of ethos, several Jews believed logos music was to be used as worship music and that played music was simply not worthy of being played. Thus, there was an inherent difference in musical pieces and instruments played amongst both cultures, and Hindu culture as well. Indeed in Hindu culture, rhythm is a vital musical element. For example Shiva Nataraja, the Lord of dance is dancing because there is a rhythm to the samsara, the cycle of death and rebirth. In addition, there is a rhythmic system called the Tala that refers to recurring dynamic sequence that comes to an end by finishing on the first beat of the cycle. The Tala moves into a timeless rhythmic awareness of cyclical existence, the basic of all existence itself. Therefore the interrelationship between music, rhythm, and dance is essential in Hindu culture. Another form of music in Hindu culture is chanting, in which a text is taken and attached to a monophonic chant. Usually, the tambura, a 4-6 stringed instrumentShow MoreRelatedMusic Is The Most Vital Element Of Music888 Words   |  4 PagesArt and music are such an integral part of our everyday lives. Understanding the basic elements of each is essential to interpreting their meaning. Listening to music stimulates every part of the brain and alters our chemical composition and mental state. Art is a tangible reminder of civilizations from the past; it shows us a glimpse of a culture and lifestyle different from our own. Art and music are designed not to simply entertain, but rather to educate and inspire us. Music is not simply a soundRead MoreFive Propositions for Exploring World Music Essay1727 Words   |  7 PagesMusic 407 Chapter 1: What is world music? A Point of Departure: Five Propositions for Exploring World Music 1. The basic property of all music is SOUND * Tone – the duration (length), frequency (pitch), amplitude (loudness), timbre (quality of sound). * All sounds have the potential to be tones 2. The sounds (and silences) that comprise a musical work organized in some way * Music is a form of organized sound * Listening: CD 1:1 (Beethoven’s Symphony #9) CD 1:2 (JapaneseRead MoreSignificance of Cosmology on Ritual and Music Culture in Early China730 Words   |  3 PagesRitual and Music Culture in Early China Beginning when the mythical Five emperors of China ruled (2800-2070 BCE), the relationship between music and ritual was already established in order to follow moral and ethical guidelines and establish social order. This gave way to a complex system of music and ritual that were intertwined and interdependent, with the single aim of bringing harmony to society and ensuring success and strength of the Dynasty. The correlation between music culture, ritual andRead MoreWitness Film Essay923 Words   |  4 PagesThe film Witness(underline witness), Directed by Peter Weir was famous in 1984. This film is about two cultures clashing with each other the Amish and The Western Society and a story line of a murder crime. â€Å"A big city cop who knows too much...His only evidence: A small boy who’s seen too much†. The main character of this film is Harrison Ford as John Book. Today I will be talking about two of the themes Peter Weir uses in the film ‘Witness’. The y are the clash of two worlds and power. The firstRead MorePagodes Claude Debussy1608 Words   |  7 Pagesand quintal chords to create tonal ambiguity, preceding the innovations of composers such as Schoenberg later in the century, who would abandon tonality. â€Å"Pagodes† fuses influences from Indonesian gamelan music into the Western musical tradition to evoke the connotations of Eastern Asian culture. The title of the piece references the pagodas found across South and East Asia. The sharp attack of a note played on a piano means that timbrally it is much like tuned-percussion, meaning Debussy is ableRead MoreThe History of Music: The Human Voice734 Words   |  3 Pages Singing - producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a vocalist. Singers perform music such as arias, recitatives and songs these can be sung with or without accompaniment by musical instruments. Air comes out of the lungs and goes through the trachea then into the larynx this air makes the vocal folds vibrate. When the vocal folds vibrate air is trapped and then released. Each release sends a bit airRead MoreEssay on The Baroque Period: Then or Now?1090 Words   |  5 Pagesthis come from? Music plays a central role in our society and our culture and so we must ask ourselves: where did it come from? The Baroque period has had a tremendous impact on modern day music. The Baroque period gave birth to dozens of musical inventions and innovations including an increased reliance on discordance and the institution of 7th chords and inversions. For these reasons and many more, we can agree that the Baroque period has been a strong influence on modern day music and even our livesRead MoreEssay on Pre-Columbian civilizations1533 Words   |  7 Pagesadministration, the expansion of a trading network as well as a tribute system, and the development and maintenance of a sophisticat ed agricultural economy, carefully adjusted to the land (Mexico). The Aztecs were very religious and their entire culture revolved around their beliefs. The leader of the Aztec empire was called the tlatoani. He was considered to be a divine descendant of the gods. They built large pyramids and built temples on top of them to worship their many gods. In these templesRead MoreI Attended A Jazz Recital Presented By Music953 Words   |  4 PagesErroll Garner, Another Song(For All The Pretty People) and Impressions composed by John Coltrane. In my essay I will discuss Impressions composed by John Coltrane. Jazz is a type of music the African Americans began and is best known for the mighty mood and beat. The primary instruments connected with this type of music are brass and woodwind instruments, for example, the violono and the saxophone. The percussion instruments, the piano and the drums, were utilized by Gene D Andrea and Andrew HareRead MoreMusic Makes Children Smarter : Music Essay1610 Words   |  7 PagesMusic Makes Children Smarter Music in many ways. has a potential to allure an individual, especially children, to improve their intellect, when involved in music. Schools and organizations had researched and estimated that schools with music curriculum, have more graduation and successful rates than school that do not doesn’t have music subjects. Universities have concluded that a specific part of our brain had a major role that can progress to become intellectual when exposed to classical music

CIPD Human Resources Professional Map free essay sample

Human Resources(HR) can be defined as administrating an employee’s movement in an organization, whether it be from their recruitment process or training. The use of HR is to maintain the level of capital to ensure that a workplace is operating at a maximum capacity. As HR is a wide field n in the workplace there are many aspects to it, such as Finance, Employee Relations, and Recruitment. In this report, I will highlight the many ways in which the CIPD HRPM helps define the HR profession and why it is essential to be an effective HR professional. I will look at the professional areas, bands, and behaviors that the HR Map has to offer. The CIPD HRPM has been constructed to help people understand and deliver the HR profession to the highest degree of service.One aspect of the map is the professional areas; which describe what you need to do and what you need to know about each area of the four bands. We will write a custom essay sample on CIPD Human Resources Professional Map or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (CIPD HRPM) These professional areas include:†¢ Service and delivery information†¢ Organisation design†¢ Organisation development†¢ Resourcing and talent planning†¢ Learning and development†¢ Performance and review†¢ Employee engagement†¢ Employee relation†¢ Insights, strategy, and solutions†¢ Leading HRThe professional areas define the HR profession as they all help maintain HR. The two most significant professional areas are ‘insights, strategy and solutions’ and ‘leading HR’ which are shown in the center of the map. This is the foundation of being an HR professional, as you will need to be able to understand and deliver to an organizations strategy. One way that these criteria can be met is by supporting the existing practices of the organization and influencing new initiatives to enhance its development. The other professional areas. Another aspect of the map is the eight behaviors; which describe in detail how an HR professional needs to carry out their activities. (CIPD HRPM) These behaviors include the following:†¢ Decisive thinker†¢ Skilled influencer†¢ Personally credible†¢ Collaborative†¢ Driven to deliver†¢ Courage to challenge†¢ Role model†¢ CuriousThe behaviors are essential to becoming an effective HR professionalAnother aspect of the map is the four bands of professional compete nce which classifies the different levels that an HR professional progresses through. These bands include:†¢ The relationship that the HR professional has with clients†¢ The focus of the activities performed by the HR professional†¢ Where HR professionals spend their time†¢ What services they provide to clients†¢ How their contribution and success is measured. The bands define the HR profession, as they are split into different stages to reflect the development within HR. As there are many grades within HR such as management level or junior level, the four bands are there to assist during each point of an HR professionals career. As a junior member of my team, I believe that I am currently in band 2 as

Old Growth Forest free essay sample

Question: a strong opponent of logging old growth forests Good morning ladies and gentlemen. I am Leeson, and today I am going to talk about whether we should log the old growth forests. Firstly, what are old growth forests? Old growth forests are those where the overstore is in the late mature growth stage with the presence of relatively large old trees, many containing hollows and often with the presence of dieback or dead branches in the crown. They are so important to the human life, as they are like the climate change mitigation. Also, a lot of animals can only live in old growth forests, just like fish can only live in water. In Victoria, we know old growth forests to be â€Å"Forests which contain significant amount of its oldest growth stage in the upper stratum. † What does this mean? It means these forests are historically, culturally, ecologically significant and valuable. We will write a custom essay sample on Old Growth Forest or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, we human have no reason to log any of the old growth forest. Firstly, the old growth forests mitigate the climate change. Old-growth forests store large amounts of carbon in wood, humus, and peat, they are an important part of carbon sequestration and its impacts on climate change and climate change mitigation. The Intergovernmental Panel on Climate Change said in its 2007 report: â€Å"In the long term, a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit. As we know, the climate problem is one of the most serious problems that human are facing to, if we keep logging the old growth forests for human living while we are polluting the environment for human development, we will not have a nice future to be with. So stop logging the old growth forest! Secondly, old growth forests are the only home for a lot of animals. Image if I drive a bulldozer through in your home, how would this make you feel? Where would you go? The ecologically value and significance of old- growth-forests is they can do something that other forests cannot do: they act as the home of various forms of wildlife. Without old growth forests, where would they live? The report from Bureau of Rural Sciences from Australian Government said: â€Å"A number of wildlife species are reliant on these types of forest because of the range of nesting hollows and greater structural complexity they have in comparison with forests in earlier stages of development. Obviously logging the old growth forests indicates killing plenty of wildlife, and it is not humane at all! That’s why we shouldn’t log the old growth forests. In conclusion, the old growth forests are acting a important role in nature, not only do they house various forms of wildlife, but they also store more carbon then they emit, so that to mitigate the climate change. Hence, we should not log the old growth forest, for any human use. Thank you!

1. Andy Grove And His Role In Intels Success Essays - Business

1. Andy Grove and his role in Intel's Success When I think of Intel, I think of Andrew Grove. That may be due to my age, and the fact that I was too young in 1968 to know that Gordon Moore and Robert Noyce, pioneers in the semiconductor industry, had left Fairchild Semiconductor to form Intel Corporation. But I believe that my association of Grove with Intel is due more to the tremendous influence that he has had on the company as the official and unofficial overseer of Intel's internal operations from the beginning. Even though he did not join Intel's executive committee until 1976, and did not become CEO until 1987, it is clear that he has been the leader at Intel since the beginning. He has constantly pushed the collective company envelope with "big, hairy, audacious" goals to produce better and faster chips that ultimately have been some of the primary drivers of the computer industry. Intel's first goal was to replace magnetic-core computer memories with semiconductor memories. Their objective and early vision, initially shaped by Gordon Moore, was to dominate any market in which they participated. They would set out to accomplish this internally by "buying options", which allowed them to systematically explore various alternatives. This approach gave them flexibility but also created internal competition, which played a strong role in shaping the culture of Intel. I believe that Moore, who felt that the semiconductor business "lived on the brink of disaster", also was a very strong influence on Grove. Grove seemed to carry on "Moore's Law" ? that approximately every three years a new generation of chips must be developed with four times the capacity of their predecessors. The company's first SRAM chip, the 1101, came out in 1969, but Intel was constantly driven to change the industry. Moore, Noyce and Grove were never satisfied long. They initiated a drive within the company to produce a DRAM chip with four times the capacity of the SRAM. The resulting 1K chip, introduced in 1971, was the 1103, which was universally preferred to magnetic core technology and became the industry standard. After two other big developments in 1971, "Operation Crush ? an all-out combat plan" was initiated to make the next generation 8086 chip the industry standard. This was followed by development of the 432 project. The 8086 and 432 are examples of "buying options" ? Intel's strategy whereby one product is developed with an evolutionary strategy while another is developed with a revolutionary strategy. Noyce remarked that through these R&D projects, often times Intel "may not have found what they were looking for, but found something else equally important". Andy Grove could be described as a "detail-oriented pragmatist", as oppossed to Gordon Moore, who was a "technology driven futurist". Grove was a demanding, hard worker who worried about how to accomplish what Moore dreamed up. This has been a critical element in Intel's success. Grove noted that it led to the development of the "Two-in-a-Box" management philosophy. This consisted of two individuals with complimentary skillsets, much like Grove and Moore, sharing the same management position in order to stabilize a transition, start-up or reorganization. It was also used to groom successors or to get more value out of a position. Some people in the organization viewed this as inefficient, but Intel continued to succeed. According to another executive, Grove possesses "aggressive brilliance". He's very articulate, yet with a powerful, confrontational style. I believe Grove's penchant for "constructive confrontation" led Intel employees to think of themselves as the "Marine Corps" of the industry. He helped develop an organization with "bright, opinionated, macho, rude, even arrogant and impatient, and very informal" employees. This negative type of personality meant that Intel people often didn't care how they got results, but it probably gave them the toughness to weather the 1980's recession and the semiconductor price wars of 1986-87 that caused U.S. manufactures to lose billions. Intel survived, not unscathed, probably in large part due to Grove. Despite his tough style, he focused on individuals and took a lot of pride in putting people where they were needed. This would be extremely important as he tore the company down and put it back together a number of times, as

3 Tips for Writing Stellar UNC Chapel Hill Supplement Essays

3 Tips for Writing Stellar UNC Chapel Hill Supplement Essays SAT / ACT Prep Online Guides and Tips If you’re applying for admission to UNC Chapel Hill, you’ll have to write a total of three essays as part of your application. Your UNC Chapel Hill supplemental essays are a great way to tell the admissions committee more about yourself while also showing your interest in UNC and your dedication to your education. In this article, we’ll break down what the UNC essay prompts are, what you should talk about in each, and offer tips for writing great UNC supplemental essays. What Are the UNC Essay Prompts? UNC Chapel Hill uses the Common Application for its admissions process. As a first-year applicant, you’ll be required to write a total of three essays: one Common Application essay and two UNC-specific essays. The UNC supplemental essays are two 250-500 word essays that respond to UNC-specific questions. There are a total of four UNC supplemental essays to choose from; you get to pick whichever two you would like to answer. Here are the four UNC essay prompts: Tell us about a peer who has made a difference in your life. What do you hope will change about the place where you live? What is one thing that we don’t know about you that you want us to know? What about your background, or what perspective, belief, or experience, will help you contribute to the education of your classmates at UNC? In the next section, we’ll talk about how to answer each of the UNC supplemental essays. UNC Supplemental Essays, Analyzed Each of the four UNC essay prompts asks you to share about something in your life that the admissions committee wouldn’t know from reading the rest of your application. The key to writing great UNC supplemental essays is to be personal and specific. Let’s take a look at what the admissions committee wants to know in each prompt. Tell us about a peer who has made a difference in your life. This prompt wants to know about the lessons you’ve learned from your peers - friends, classmates, teammates, etc. Basically, people who are your contemporaries. Don’t talk about a teacher, coach, or other adult - the prompt specifically states that you should talk about someone who is your age. The key to this prompt is to be specific about the lessons you’ve learned from your peer. This UNC essay isn’t the place to talk about how awesome your friend is or how much fun you have together - unless there’s a lesson built in, like that you can always persevere in the face of extreme obstacles. The story you choose to share doesn’t have to be hugely transcendent or impressive - all you need to do is speak honestly about how this person has influenced your life, even if the lessons learned seem small. What do you hope will change about the place where you live? While this prompt may seem serious, it doesn’t have to be. You don’t need to do in-depth research into the changes in laws in your neighborhood, but you do need to pick a change that has personal meaning for you. For instance, maybe you and your neighbors don’t know each other well and you’d like to have a greater feeling of community with the people you live near. That reason has nothing to do with legislation, but would have a big impact on your life. Show how and why those changes would affect you. The reasons you give will help the admissions committee get a better understanding of who you are a person. What is one thing that we don’t know about you that you want us to know? The possibilities for this prompt are endless! You can really talk about anything here - from your love of cooking to your passion for creating enamel pins to the flag football games you always play with your cousins at family reunions. For this prompt, pick something specific. It’s better to focus on one aspect of your personality rather than writing a big list of qualities. Go deep on one thing, rather than barely scratching the surface on a number of characteristics. Make sure that whatever you choose to highlight isn’t talked about anywhere else on your application. This prompt is your chance to tell the admissions committee something they don’t know about you - don’t waste it! What about your background, or what perspective, belief, or experience, will help you contribute to the education of your classmates at UNC? This prompt is a pretty standard diversity prompt which seeks to get a better understanding about your identity and perspective. The committee isn’t looking for you to demonstrate any particular qualities or understanding of identity, but it is looking for you to be authentic. Don’t say anything about yourself that is an exaggeration or isn’t true. If you don’t feel that your perspective or beliefs are all that unique, or if you don’t have a lot to say about either, it’s probably best to go with a different prompt. 3 Tips For Mastering Your UNC Essays Hoping to write two amazing UNC supplemental essays? Follow these key tips to do so! #1: Use Your Own Voice The point of a college essay is for the admissions committee to have the chance to get to know you beyond what’s featured in other parts of your application. Your admissions essays are your chance to become more than just a collection of statistics - to really come alive for your application readers. Make sure that the person you’re presenting in your college essays is yourself. Don’t just write what you think the committee wants to hear or try to act like someone you’re not - it will be really easy for the committee to tell you’re lying. If you lie or exaggerate, your essay will come across as insincere, which will at best diminish its effectiveness and at worst make the admissions committee think twice on accepting you. Stick to telling real stories about the person you really are, not who you think UNC wants you to be. #2: Avoid Cliches and Overused Phrases When writing your UNC essays, don’t use cliches or overused quotes or phrases. The college admissions committee has probably seen numerous essays that state, â€Å"Be the change you want to see in the world.† You can write something more original than that! Each of the UNC essays asks you something specific about your experience or background. Your essay should be 100% you - you don’t want the admissions committee to think, â€Å"Anyone could have written this essay.† #3: Check Your Work Your UNC essays should be the strongest example of your work possible. Before you turn in your UNC Chapel Hill application, edit and proofread your essays. Run your essays through a spelling and grammar check before you submit and ask someone else to read your essays. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. Final Thoughts Your UNC supplemental essays are your chance to show the admissions committee what makes you special and different from the other tens of thousands of students applying for admission at UNC. In your essays, make sure you are authentic, well-spoken, and polished so you give the admissions committee the best possible understanding of who you are as a person. What’s Next? Need more help with your scholarship search?Read our expert guide on how to find college scholarships. Need help writing your Common App essay?Our tips will show you how to write a Common App essay guaranteed to make you stand out from other applicants! How does UNC's selectivity compare with those of other top colleges? Get the answer in our guide to the most selective schools in the nation! Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Entrepreneurship and Business Management (I) Essay

Entrepreneurship and Business Management (I) - Essay Example The SME in Singapore is supported largely by the Government but it fails to get the financial support that would have helped it scale new heights. Capital is always shy to support the new entrants especially that are small in size. The Singapore SME has made up for this deficiency by way of its entrepreneurial skills and abilities and has entered the International arena seeking resources it could not get at home. They have realized their potential and will be doing better in the future too. Singapore presents a paradox. It is a one nation state that has enormous prosperity but still ranks among the developing nations of East Asia. It is devoid of all natural resources, dependant on imports and yet has a high GDP and an astonishing per capita income. It has only two resource; human capital that has been exploited to the hilt and has catapulted it to its present eminent position. Its labour is qualified and with political stability the system is successful. The second is the port of Singapore; it is Asias largest harbour and is used as a trading hub by numerous Asian countries. Singapore has no agriculture and it relies on four major industrial/trading activities; electronics (60% of non petroleum exports are electronic products), petrochemicals (20% of industrial production), Information Technology (IT) and logistics. Biotechnologies and pharmaceutical industry are becoming prominent as Greenfield areas. The country also has a financial sector that is world class. Small and Medium Enterprises (SME) play a major role in any economy. They also employ a high figure of 50-60% of the labour force of the country (Luetkenhorst 2004). This fact contributes greatly to their support of the general economy in providing livelihood to a vast number of the population, even in countries like Singapore. Here they sustain a majority of the working population as well as provide sustained assistance

Heart foundation Essay Example | Topics and Well Written Essays - 1000 words

Heart foundation - Essay Example Understanding and analyzing the aspects of this provides the ability to help the corporation to continue to grow while allowing the right focus to continue to be a part of the goals and objectives of the Heart Foundation. The industry and market for the Heart Foundation in Australia is one of the competitive strengths of the industry. Currently, the Heart Foundation is one of the only recognized national associations that works with different individuals for information and positive promotion of preventing heart disease. They have incorporated their strategy not only as an independent venture, but also by associating with farmers and manufacturers who are primarily responsible for heart health. More importantly, there is a strong demand to find answers to better health, specifically with a focus on heart failure. Chronic heart failure is responsible for 25-50% of illness and death in Australia, making it one of the leading causes of disease. However, there are few answers provided by industries to change this (McLennan et al, 443, 2005). For the Heart Foundation, this provides them with a strong demand in the health industry while allowing them to stay ahead because there are no other competitive fac tors in the industry. The company analysis is able to combine with the overall goals and objectives of helping to promote and prevent heart failure among adults. The company’s mission is to assist with information and activities which can promote a healthier Australia. The objectives are to focus on different age groups that are at risk for heart failure and to promote exercise, active living, dietary styles and preventative measures for heart disease. This is followed with information that is used to find ways to reduce and stop the problems with heart failure. The company has created a blue print to assist with health, all which is based on community wide benefits for health, promoting new levels of physical activity and

Personal Statement for Master's degree Example | Topics and Well Written Essays - 500 words

For Master's degree - Personal Statement Example Since then, I have been striving hard to make this passion turn into reality. As such, I have majored in law in my current Bachelors’ studies, which gives me a good foundation to pursue Master’s in Commercial Law. Additionally, I have attended law-themed seminars and workshops, which have given me invaluable experience regarding the application of law career in real world scenarios. Apart from educational achievements, I am a very active individual, and I participate in sports. I hold several trophies owing to my exceptional performance in swimming and basketball. Hence, as I enrol to study in your institution, I would like to continue participating in these sporting activities and develop my potential further. I also possess various personal qualities that have helped me achieve the success I have so far, and will these continue to enhance my successful study and performance in your institution. I am a dedicated individual with good interpersonal skills, problem-solving skills, entrepreneurial skills, and leadership skills. In addition, I am a disciplined individual with the ability to work in collaboration with fellow students to achieve a set target or goal. These personal attributes are the core of my success, and will ensure that I survive in the challenging and demanding environment that characterize a graduate school, as well as the professional world. My career objective is to pursue a profession that will give me a thrilling experience, as I help people in need of my expertise while at the same time acquire additional knowledge with every case I handle. We live in a dynamic and quickly evolving world where new things emerge with every passing moment. Consequently, these emergences require new policies, laws, and tactics to handle. As such, I would want to be part of the team that spearhead approaches and solutions to new situations that arise in the field of commercial law. I trust Harvard University will

Categorising a Quistclose Trust

Categorising a Quistclose Trust Mark must find out whether the transaction between himself and Dave is to be regarded as a pure loan or a Quistclose trust. [1] If it is the former, the beneficial interest in the funds passes to Inchester Football Club and Dave has his remedy against the Club in debt, as would the Club’s other ordinary creditors. If, however the transaction is to be regarded as a Quistclose trust, authoritative opinion suggests that the beneficial interest remains with Dave throughout,[2] and thus in the event of a failed trust purpose, the trust funds revert back to Dave on resulting trust. Mark is advised that the  £5m loan received from Dave, should be properly categorised as a Quistclose trust. The leading authorities governing Quistclose trusts are Barclays Bank v Quistclose Investments Ltd[3] and Twinsectra v Yardley.[4] The chief facts in both authorities are analogous to this case and thus do not need to be restated. In Quistclose, Lord Wilberforce makes it clear that since the loan â€Å"was made only so as to enable [the borrowers] to pay a dividend and for no other purpose†¦ the mutual intention of the lender and the borrower â€Å"was that the sum advanced should not become part of the assets of [the borrower] but should be used exclusively for payment of the dividend.† Lord Wilberforce maintains that ‘if, for any reason, the purpose could not be met, the money was to be returned to the lender.’[5] Mark should note that Dave’s insistence that the money be placed in a separate bank (regardless of it being in the Club’s name) implies his intention that the money was not to form part of the Club’s general assets.[6] One advises Mark that Lord Wilberforce’s interpretation applies to his case. Dave clearly imposes conditions on the loan stipulating that it is to be ‘used only to buy Gary Sparrow.’ The word ‘only’ suggests that the loan was advanced ‘exclusively’ for this purpose.[7] Dave thus has an equitable right in the funds to see that is applied for its primary designated purpose.[8] As a result, Mark, as Chairman of the club, is â€Å"not free to apply the money for any other purpose† and the nature of this transaction â€Å"gives rise to fiduciary obligations on the part of the borrower which a court of equity will enforce.†[9] Dave has placed his trust and confidence in Mark to ensure that the money is properly applied,[10] and it would be unconscionable of Mark not to properly apply it. Since Mark has agreed to the conditions of the loan, he is bound by them and owes a fiduciary obligation to Dave, to see that those conditions ar e met. Gary’s decision to sign with another Club means that the purpose of trust has been defeated and the money should therefore be returned to Dave. The loan advanced to Mark is to be regarded as a Quistclose trust since, as highlighted by Oakley, â€Å"an intention that the money should be segregated is †¦likely to lead the court to infer that the parties intended to create a trust, even if that word was never actually used by anyone.†[11] This fact, in addition to the conditions imposed by Dave, negates any possibility of the courts regarding the  £5m as being a pure loan. As a business entrepreneur, it is clear that Dave was not making a gesture of goodwill in advancing the loan, but a business decision. Conclusively, unless Mark can find a way to persuade Gary to sign with Inchester Football Club, the  £5m must be returned to Dave. Mark has validly declared a trust in favour of Gary. First, by declaring himself as trustee of the shares, the court will regard Mark has having done â€Å"everything which, according to the nature of the property comprised in the settlement, was necessary to be done in order to transfer the property and render the settlement binding upon him.†[12] Second, in the case of Comiskey,[13] the court held that the testator’s direction to his wife, that his nieces should acquire an interest in his property was to be construed as a mandatory, not just a mere moral obligation. The ‘substance’ and ‘effect’[14] of the words used, denoted an intention on the testators’ part to create a separate trust in favour of his nieces. One must advise that, Mark does not fall within the ambit of this case. The substance and effect of Mark’s words were such that he intended to create a trust in favour of Gary regardless of whether or not he joined the club. The fact that Mark made the trust declaration in front of the Board of Directors suggests further that his offer was a genuine one. Thus, the court would regard his words as being neither precatory[15] nor said in loose conversation.[16] His underlying intention might have been to gently pressure Gary into signing with Inchester, by making this stateme nt in front of the directors, however one cannot escape the fact that it was his intention for Gary to receive the shares. His words ‘I hope that this gives you a good reason to join the club,’ will not be regarded by the court as a necessary prerequisite or mandatory obligation in order for Gary to receive the shares, but rather; a moral obligation, which Gary could choose to regard or disregard. In the case of Re Adams[17] the court held that the purpose of the testator’s words was to merely to call to his widow’s attention the moral obligations[18], which had weighed upon his mind and to make express his motivation in making an absolute gift to her.[19] The same can be said of Mark’s declaration to Gary. His words have resulted in an absolute gift to Gary, with the ‘hope’ or ‘confidence’ that it would encourage Gary to join the club. Therefore, although Gary chose not to sign with Inchester, the trust remains valid. Third, Mark cannot rely on the fact that he has not segregated the shares to evince a lack of certainty of subject matter and thus an inconstituted trust. As clearly established in Hunter v Moss,[20] with regards to a declaration of trust of personality â€Å"the requirement of certainty of subject matter does not necessarily entail segregation of the property which was to form the subject matter of the trust.†[21] As long as the shares held by Mark are indistinguishable from one another, they will be capable of satisfying the trust without need for appropriation. It must be acknowledged however, that if Mark’s shares are distinguishable from one another, the trust will fail for uncertainty of subject matter since, as neatly surmised by Sir Hobhouse in the case of Mussoorie Bank Ltd v. Raynor, ‘uncertainty in the subject of the gift has a reflex action upon the previous words and throws doubts upon the intention of the testator, and seems to show that he could not have possibly intended his words†¦ to be imperative.’[22] BIBLIOGRAPHY Books A.J Oakley Parker and Mellows: The Modern Law of Trusts Ninth Edition (Sweet Maxwell 2008) G. Watt Trusts Fifth Edition (Oxford University Press 2005) N Stockwell and R Edwards Trusts and Equity Seventh Edition (Pearson Longman 2005) Cases Barclays Bank v Quistclose Investments Ltd [1970] AC 567 Comiskey v Bowring-Hanbury [1905] AC 84 HL Hunter v Moss [1994] 1 WLR 452 Jones v Lock (1865) 1 Ch App 25 Milroy v. Lord (1862) 4 De G.F. J. 264 Mussoorie Bank Ltd v Raynor (1882) 7 App Cas 321 Paul v Constance [1977] 1 WLR 527 Re Adams and Kensington Vestry (1884) 27 Ch D394 Re Snowden [1979] 2 All ERM 172 Twinsectra v Yardley [2002] 2 AC 164 1 Footnotes [1] [1970] AC 567 [2] [2002] 2 AC 164 per Lord Millett and A.J Oakley The Modern Law of Trusts (2008) p.322 [3] n.1 [4] n.2 [5] n.1 per Lord Wilberforce at 580 [6] N Stockwell and R Edwards, Trusts and Equity (2005) p.20 [7] n.1 per Lord Wilberforce at 580 [8] Ibid. [9] n.2 per Lord Millett at 184 [10] Ibid para. 99 [11] Oakley n.2 p.317 –18 [12] Milroy v. Lord (1862) 4 De G.F. J. 264 per Turner L.J at 274–275 [13] [1905] AC 84 HL [14] Paul v Constance [1977] 1 WLR 527 per Scarman L.J [15] Ibid. [16] Jones v Lock (1865) 1 Ch App 25 [17] (1884) 27 Ch D394 [18] See Re Snowden [1979] 2 All ERM 172 [19] G. Watt Trusts (2005) at p.71 [20] [1994] 1 WLR 452 [21] Ibid per Dillon L.J [22] (1882) 7 App Cas 321 at 331

Small Gods :: essays research papers fc

â€Å"Small Gods† The World rides through space on the back of a turtle. This is one of the great ancient world myths, found wherever men and turtles were gathered together; the four elephants were an Indo–European sophistication. The idea has been lying in the lumber rooms of legend for centuries. All I had to do was grab it and run away before the alarms went off. Discworld is based on a slew of old myths, which reach their most 'refined' form in Hindu mythology, which in turn of course derived from the original Star Trek episode 'Planet of Wobbly Rocks where the Security Guard Got Shot' (Pratchett, Terry. Equal p 216). Terry Pratchett is the author of a popular fantasy series that is set in Discworld, a planet that is as flat as a pancake. It sails on forever, a flat, circular world carried on the backs of four elephants supported on the back of A’tuin, the giant space turtle. The turtle doesn’t stand on anything, so don’t ask. It swims on through the infinite universe (Huckaby n.pag.). In his book Small Gods, Terry Pratchett succeeds in satirizing most of the world’s major religions and a few ancient political policies by expressing his thoughts and feelings through his own brand of humor and witticism. In the Discworld, there are a numerous amount of gods, powerful and weak. Small Gods takes a look into the realm of Ominia, a vast empire devoted to the Greater Glory of their god Om. The Gods of Discworld have a very unique power source. Their power depends upon having believers; a god with no believers fades into a powerless, wandering spirit or dies. The Great God Om has a powerful church, yet has only one real believer, a novice monk named Brutha. Drained of supportive power, he finds himself trapped in the body of an ordinary tortoise. Imagine the discomfiture a god might experience if confronted with some of the beliefs taught in his name -- and some of the "divinely inspired" actions taken by his followers as a result. Om, in his little tortoise shell, also comes to the disconcerting realization that, while his religion is vast and has many zealous worshippers, he has very few actual honest-to-Om believers. One, actually (Knapp n.pag.). Pratchett shows a struggle between a god and his religion, which no has no room for him. He shows a cynical side like most British humorists in that there may be religions existing whose god died out long ago from lack of belief.

Apple: the Company’s Visions and Objectives Essay

Apple’s Vision was the Macintosh that was called â€Å"digital hub† that isa popular model of computer introduced in 1984, that features a graphical user interface ( GUI) that utilizes windows, icons, and a mouse to make it relatively easy for novices to use the computer productively. Rather than learning a complex set of commands, that wasonly need point to a selection on a menu and click a mouse button. Moreover, the GUI is embedded into the operating system. This means that all application that run on a Macintosh computer have a similar user interface. Once a user has become familiar with one application, he or she can learn new applications relatively easily. The success of the Macintosh GUI heralded a new age of graphics-based applications and operating systems. The Windows interface copies many features from the Mac. There are many different Macintosh models, with varying degrees of speed and power. All models are available in many different configurations. All models since 1994 are based on the PowerPC microprocessor. They believed had a real advantage for consumers who were becoming entrenched in a digital lifestyle. Also, digital cameras, portable music players, and digital camcorders. That they though could be the preferred hub to control integrate, and add value to the devices. Also to control of both hardware and software.Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple’s Mission Was to bring an easy-to use computer to market, which led release of the Apple II in 1978. Also, Apple is committed to protecting the environment, health and safety of their employees, customers and the global communities where they operate. They can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Goals:The goal was to differentiate the Macintosh amid intense competition in the PC industry. And state of affairs, or a state of concrete activity, which an organization or system wishes to achieve or obtain. Objective Is the plan, to involve and implement actions which must be taken to close the gap between the current realities and the ideal state?Apple designs Macs, the best personal computers in the world, along with OS, PC CPU, MP3 , iPhone 4, 4s , iPad, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad which is defining the future of mobile media and computing devices. Corporation Governance:Agency Theory: Was in 1981 when the IBM introduced the IBM PC to the market that used Microsoft’s DOS and a microprocessor (CPU), by that apple practice integration and refused to license its hardware to third parties. But IBM gained more market share and also emerged a new for the industry more than Apple. That was when apple introduced the Macintosh in 1984 that was easy to use with industrial design and elegance, but the processor was slow in speed and that lack of compatibility on sale, and Apple net income fell 62 % between the years 1981 and 1984, and sending the Apple Company into a crisis. That contributed with the job was forced out in the 1985 even his called himself as a soul of the company. After that the boardroom hired John Sculley, who was recognized for his marketing skills. He was in the company for 8 years from 1985 to 1993, who pushed the mac in the new market where the Apple was driven by its best software, such page Market, and peripheral with laser printers. Also in education Apple grabbed more than haft the market. With that Apple recovered and stabilized around 8% in share worldwide, and in 1990 Apple sale $1 billion dollars in cash and was cognized at the most profitable PC company in the world. Stewardship Theory: In the years of Sculley, the Apple Company offered to the customers a better offer by a completed desktop solution ever that was included hardware, software, and simply plug and play. Also the company designing unique chips, disk drive, and monitors. He demonstrated his interest on the company success. And interest in customer’s satisfaction, Apple was selling its products at a premium price.This time Macs had more than $10,000, and gross profit around anadvantageous 50%. Sarbanes –Oxley: That was applied in the years 2010 and 2011 when the patent wars started with competition in the smartphone industry, where everyone sued everyone. Where creative companies begindisappears or never gets start. Apple litigated against Android, HTC, and Samsung. Also Apple turnaround in 1997 when jobs reshape Apple and announced that they would invest $ 150 million in Apple and made five years develop core products, like MS Office for the mac. By satisfy about 99% of customers and again job refused to license the latest mac. Also, the company 15 product lines were divided in only four categories that were desktop, portable Macintoshes, for customers and professionals. Another improvement that job did was to hire Taiwanese contract to manufacture mac products. Therefore, in 1998 Apple had a website direct sale for the first time. Corporation Social Responsibility: News of Steve Jobs’ death sent shockwaves through the technology industry, a world that he, in large part, shaped with his career. Apple’s executives are now left with the challenge of how to lead a company, whose identity has been inextricably linked to Jobs’ for decades. The task is formidable, especially when Apple’s fanatically loyal customer base is considerably less certain about what to expect from CEO Tim Cook. That is partly because Apple’s culture of secrecy and Jobs’ visibility have combined to make Cook relatively unknown to the public at large. The uncertainty is compounded by the fact that earlier attempts to replace Jobs proved disastrous.Until now, Jobs seems to be the only one to have had that special chemistry required for running Apple.What makes leading Apple difficult to maintain is the fact that the company is not selling a product as much as it is a vision, the founder’s vision. Apple products were well built and beautiful to look at. According to recent media coverage, it would seem that Apple is interested in developing a new vision, one which includes Corporation Social Responsibility. Jobs never showed much interest in public ‘do-gooding.’ He always maintained that equipping the public with the best technology is worth more than cash grants to charities. But Cook announced that Apple would embrace a new corporate charity matching program, using a model much like those of other major companies a dollar for dollar match for employee donations of up to $10,000 a year. Cook clearly wants to send the message that Apple is evolving in the way it perceives Corporation Social Responsibility, a major differentiating factor between himself and his charismatic predecessor. However, the decision curiously followed media allegations regarding Apple’s lack of Corporation Social Responsibility activities, including a New York Times article mentioning matching as a solution employed by a considerable porti on of the Fortune 500 companies.Apple still needs to embrace the core values that make it a â€Å"cool† company in short, that owning an Apple product secure membership in a select group. While Apple is perhaps overdue for a Corporation Social Responsibility strategy, the decision to enact donation matching is decidedly not the â€Å"Apple Way. Cook is only responding to media pressure rather than bringing to Corporation Social Responsibility the same kind of innovative and inspiring vision for which Apple is so highly regarded. And in that regard, the corporate matching program is a fail.Developing a Corporation Social Responsibility strategy around neither a sense of obligation nor calculation but rather around certain well defined character virtues is highly effective. In particular, integrity, empathy and zeal, among others, are critical during times of Uncertaintythey need to be well coordinated and implemented from the inside,out not the other way around. Integrity: Any major organizational change is accompanied by insecurity. The transition from Jobs’ approach to hiring and firing is bound to create uncertainty among employees, and in corporate environments uncertainty inevitably creates pernicious maneuvering and second guessing at middle management levels. The new Corporation Social Responsibility initiatives should present both the company and its new CEO with a unique opportunity to promote an image of integrity and to differentiate the new leadership from that of the Jobs era. However, philanthropy is not a good place to start. It should start from inside, promoting trust and openness, the internal integrity. Empathy: Empathy creates emotional bonding between the company and stakeholders allowing companies to endure a difficult time. Apple is currently embroiled in lawsuits that are likely to restrict consumer choices in the future if it carries on. Publishers are frustrated by Apple’s hammerlock over apps and magazine subscriptions on the iPad. There have been indications that Samsung, Apple’s most threatening competitor, angered by patent law suits, will finally fight back to counter sue Apple. While from Apple’s point of view, taking legal action against competitors may seem necessary as a means of protecting innovation, public opinion works differently. For multinational companies the legal victory can often end with a kind of zero sum game, leaving it with a reputation for arrogance and insecurity. Apple will have to worry about its reputation all the more so if it wins the battles against competitors. Even more telling, the suicides at China’s manufacturing behemoth, Foxconn, have created the uncomfortable impression that â€Å"cool† products like the iPad are being produced by what amounts to economic slave labor. This is decidedly â€Å"uncool† and not the image that Apple wants to portray. Zeal: Zeal is perhaps the virtue most-embedded at Apple’s core and is represented by their continuous innovation and excitement in terms of products and customer experience. By emphasizing Corporation Social Responsibility, Tim Cook would need to bring that famous Apple zeal to social issues, offering an innovative approach, as competitor Google did, when it famously began encouraging its employees to spend 20% of their time on their own projects. It goes without saying that Cook and Apple are standing at a precipice. Product innovations can be short-lived. A serious Corporation Social Responsibility strategy could quietly shift Apple’s sales pitch from personal charisma to the great public good, doing Apple good in the long term. The leaders of innovative organizations that undergo the uncertainty that comes with change, would be wise to promote both integrity and empathy internally, thus ensuring that zeal continues to inspire consumers throughout their tenure and for years to come. External Factors In 1980, Apple became the PC industry leader selling more than 100,000 Apple IIs and launching a successful IPO. However, Apple’s competitive position changed fundamentally in 1981 when IBM entered the PC market. Apple’s ignorance to the industrial changes caused them to lose major PC market share by 62% sending the company into a crisis. Apple manages its business on geographic locations having offices in New York, Europe, Japan, and Asia. Apple’s sales are continuously growing. In the past decades the PC industry has evolved into the proprietary system and the open system. Let’s review Apple’s position in each phase. Proprietary Systems before 1981 Every PC producer had to develop their own hardware and software. It was proprietary, one that possesses, owns, or holds exclusive right to something. There were two mainstreams in the market, Apple style machine and IBM style machines. During this period, Apple was the leader selling more than 100,000 Apple IIs and launching a successful IPO. Its strong developing ability made the Apple brand a family commodity. Introduction of the â€Å"Open† System 1981-1997 IBM offered an â€Å"open† system in which other producers could clone causing competitors such as Compaq, Hewlett-Packard, and Dell to enter the market while Apple continued to practice limitability with a horizontal and vertical integration relying on its own proprietary designs. It was during this time that producers started separating hardware into CPUs (Central Processing Units), mother boards, disk drive, and other peripheral items. This change caused consumers to not only care about hardware performance, but also about software applications. IBM machines with Intel CPU and Windows Operating systems became the mainstream. IBM PCs not only gained more market share, but also emerged as the new standard for the industry. Apple continued to lose market share because corporate insisted on selling the products at a premium price and not upgrading its hardware and software to be compatible with IBM machines. Apple responded by introducing the Macintosh and entering new markets – desktop publishing and education- in 1984. It marked a breakthrough in ease of use, industrial design, and technical elegance. However the Mac’s slow processor speed and lack of compatible software limited sales. Apple’s desktop market was driven by its superior software and offered customers a complete desktop solution which allowed for simple â€Å"plug and play†. In education, they grabbed more than half the market, which is safe to say, helped Apple recover and stabilize bringing in revenue of $1 billion. Micro-Environment Micro-Environment is actors or elements in an organization’s immediate area of operations that affect its performance and decision making freedom. This environment can be explained using Porter’s five forces; –Rivalry among existing firms –Threat of substitute products –Bargaining power of buyers –Bargaining power of suppliers –Threat of new entrants As a computer producer company, Apple is faced with many strategic issues; Surviving competition, responding to technology innovation and continuous market needs. The technology industry can be considered to be monopolistic competition which is characterized by having a large number of competitors and gaining easy access into the industry due to low entry barriers. Supplier bargaining position is very strong due to a small number of existing processor suppliers, example Intel and AMD. Customer bargaining position is also strong due to low searching and switching costs. Both of these characteristics constrain companies in the industry. As a result, the market becomes saturated and fragmented which makes for only a small market share gained by every company. There are a lot of competitors offering similar products to Apple for example, Windows tablet, Samsung, Kindle, etc., with only little difference in features and design. Macro-Environment Macro Environment is defined as the major external and uncontrollable factors that influence an organization’s decision making and affect its performance and strategies. These factors include the economic factors, demographics, political, social conditions technological changes and natural forces. Specific examples of macro environment influences include competitors, changes in interest rates, and changes in cultural tastes. Technological Forces The main force that influences the computer industry is rapid and sustained technical progress. Each year, integrated circuits and other technological components become better, faster, and cheaper providing opportunities to improve on existing computers as well as designing a new one. Apple is strongly affected by technology innovation forces surrounding it. Rapid innovation on hardware by component producers, for example Intel & AMD and software by competitors (Microsoft) gives Apple no choice but to grasp and possibly enhance the new hardware technology and also continue innovating to sustain differentiation. Microsoft which dominates the operating system producer for Intel based computers is a main competitor for Apple. Microsoft releases new versions of Windows every two (2) years creating pressure for Apple to upgrade MacOS as well. Political forces With China joining the WTO creates opportunity as well as threats to Apple. Lower investment barrier and market barrier gives opportunities for Apple to take advantage of low cost labor as well as getting potential market. However, on the other hand, similar opportunities exist to competitors. When competitors move its plant into China and become more efficient, Apple has to respond or they will experience cost inefficiency disadvantage over competitors. Social Forces Different and dynamic change of needs and lifestyle requires Apple to continuously innovate to adapt. Consumer’s tastes, lifestyles, and needs are rapidly changing. Apple has also been criticized by many environmental organizations for not being a leader in removing toxic chemicals from its new products. Because of the social pressure regarding environmental issues, Apple has to invest in R&D to become environmentally friendly. The collaboration of Political, Economic, Social and Technological forces creates an intricate environment. Apple has to keep in step with new technology, innovate to be different, and continually modify to its customer needs and demands. The instantaneous changes in technology and low entry barrier cause the durability of Apple products to become obsolete.

A Summary And Critique On An Article On Human Sexu Essays

A Summary And Critique On An Article On Human Sexu Essays A Summary And Critique On An Article On Human Sexuality For My Psychology Class SUMMARY This article relates to chapter one because the Science of Psychology is definitely prevalent in understanding one's sexual orientation. The purpose of the author is to inform the public about the lifestyle of gay men and lesbians. Sexual orientation is the attraction one feels to a particular gender. Sexuality is made up of three components: biological sex, gender identity and social sex role. Three sexual orientations are commonly known as heterosexual, bisexual and homosexual. Heterosexuality, attraction to individuals of the other gender, is the cultural normality for the behavior of males and females. Bisexuality, attraction to members of either gender, as well and homosexuality, attraction to members of the same gender, are not completely understood by scientists. Scientists have pondered the theory for many years that sexual preference is a learned behavior that is developed during early childhood. There are many theories regarding how a particular sexual orientation develops. Some scientists share the view that sexual orientation is shaped at an early age through interactions of biological, psychological and social factors. Other psychologists, psychiatrists and mental health professionals agree that homosexuality may be genetically predetermined. Research over the past thirty-five years has determined that homosexuality is not an illesss, mental disorder or emotional problem. Other objective research shows that homosexual orientation is not associated with emotional or social problems. Because sexual orientation develops in early adolescence, without any prior sexual experience, it is believed that it is not chosen. It has been reported that some people try diligently to change their sexual preference from homosexual to heterosexual with no success. For this reason, psychologists do not consider sexual orientation to be a conscious choice that can be voluntarily changed. An untrue stereotype about homosexuals is the belief that gay men have more of a tendency than heterosexual men to sexually molest children. There is no evidence of this. Instead, recent studies have shown that homosexual parents are quite capable of rearing developmentally secure children who are intelligent, as well as being psychologically well adjusted. There is no evidence that homosexual parents are less capable of parenting than heterosexual parents. Because therapy cannot change sexual orientation, it is important for society to become better educated about homosexuality, thus diminishing anti-gay prejudice. Accurate information for young people struggling with their own sexual identity is especially important. The belief that such informationwhen given to young peoplewill affect one's sexual orientation is not valid. The people who have the most positive attitudes toward gay men and lesbians are those who say they know one or more gay persons well. For this reason, psychiatrists believe that discrimination against homosexuality is based on his or her lack of knowledge concerning gay people. Therefore, educating all people about sexual orientation and homosexuality is likely to diminish anti-gay prejudice. CRITIQUE Homosexuality was once believed to be a mental illness, due to the unfortunate fact that mental health professionals furnished society with incorrect information. Most studies about homosexuals only involved gay men and lesbians who were in therapy. They were seeking help for their problems, just as straight men and women do. These studies, and the misunderstanding of homosexuality, seriously damaged the acceptance of gay men and lesbians. The theories of homosexuals by psychologists, psychiatrists and other mental health professionals, painted an untrue portrait of gay men and lesbians. This unfair portrayal directly attributed to the unacceptance of homosexuals. In 1973, the American Psychiatric Association confirmed that homosexuals were not mentally ill, and it was not until two years later in 1975, that the American Psychological Association passed a resolution supporting this confirmation. Both associations urged all mental health professionals to help dispel the stigma of mental illness that had been associated with homosexual orientation. Since this original declassification of homosexuality as a mental disorder, this decision has been reaffirmed by additional research findings and by both associations. However, when one is reared to believe a certain way, it is not easy to change his or her opinion. Psychiatrists, psychologists and the Lord above could urge one to rethink a learned fact; however, to dispute a theory learned early in life is sometimes impossible. This unfair discrimination against homosexuals is an obstacle to their leading a

Essay on Food

Essay on Food Essay on Food Essay on FoodLike other survival substances, food is really crucial for surviving. From a semiotic point of view, taking food is not only for surviving, but is the part of various culture. When experiencing a Korean Barbeque place which located in Downtown Toronto, names Korean Grill house, it is quite inspiring to do the semiotics analysis about the food experience there. The idea surrounding the dinner experience of Korean Barbeque focuses better on emphasizing the customer’s involvement in preparing the cuisine rather than the concept of pre-prepared restaurant cuisine.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Basically, you are in charged of your own food is the rule for Korean Barbeque. It means that the customer only would get the raw meat from the restaurant and they have to cook their food by using the grill in the centre of the dining table. At this point, the grill, which should be settled in the kitchen but sitting on the dining table, becomes a signifier that si gnified the customer’s involvement in preparing the cuisine.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Based on the scholar article â€Å"Food† written by Marcel Danesi: â€Å"The term that is often used to designate the system of connotation that food evokes is cuisine. Cuisine informs us as to what certain people eat, how they make it, and what it reveals about them.(Danesi, p 194)† By getting involved in the process of cuisine, the customer is interrupting the raw meat with their modality judgments. â€Å"It is interesting to note that when people accept the cuisine of others as not only tasty but as a delicacy, the culture of the food-makers concomitantly takes on greater importance† (Danesi, 2012, p 199) Since customers are in charged of making their own food, they are putting their individual perceive narrative into the food during the progress of roasting the raw meat. The progress that the raw meat is being roasted, in the mean time, it is the t ransformation from natural to cultural. The grill, the raw meat and the idea of letting the customer getting involved into preparing food encode the sign of â€Å"Korean Barbeque†.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even though customers are in charged of making their own food in Korean Barbeque, it still has differences with buffet restaurant because waiters would help the customer set the grill and bring some small dishes of appetizers, rice as well. During the dining period, waiters also come over to change backing tray for several times. However, compare to what the consumers need to make, waiters don’t get much involved with the dining process. This setting is a code for signifying the status of the costumer that having food in Korean Barbeque. The social language of the whole dining idea is: you won’t get the ready-made food and you need to make your own food. Those signs are sending people a message of Korean Barbeque would not be a luxury food e xperience.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Close association towards Semiotics of Korean Barbeque can be related to sense of smell. Some smoke would be produced during the process of roasting raw meat and the customer would carry the smoke on their clothes or hairs around. According to this specific smell of Korean Barbeque, the customer would build the connotation that could be linked with this particular dining experience. â€Å"No sign make sense on its own but only in relation to other signs. Both signifier and signified are purely relational entities. (Chandler, 2014)† In this case, the smoke turns into a signifier of Korean Barbeque and it signified the dining experience. Both of them are unable to be isolated. Accordingly, the cognition that attached with Korean Barbeque is established in customer’s mind. Whenever the customer smells the smoke, they are able to recall the memory of this food experience from their mind.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   The semiotic investigation of the Korean Barbeque place: Korean Grill house makes the idea of how customers getting involvement in preparing cuisine stand out. In conclusion, the grill which sitting in the centre of the dining table; the raw meat which suppose to be cooked in the kitchen but be in charged by consumers; the smoke that be carried around by customers and the different involvements between waiters and consumers are all the components of establishing the sign, which is: Korean Barbeque. In other words, those are codes that encode the Korean Barbeque. Meanwhile, all those different codes have different signifier and signified that are related to each other.

PROJECT MANAGEMENT Essay Example | Topics and Well Written Essays - 250 words

PROJECT MANAGEMENT - Essay Example quation for break-even point with the consideration of NPV is expressed as, 0 = -$200,000,000 + (Sum of all PV Factors) x $25,000,000 (â€Å"Definition of Net Present Value†). From this equation, Sum of all PV Factors = 200,000,000 / 25,000,000 = 8. The PV Factor for each year is calculated using formula, 1/(1+r)^n. In this formula, r = 13%, and n = number of years, such as 1,2,3 †¦Ã¢â‚¬ ¦., and so on. The sum of PV factors at r = 13% for 70 years is equal to 7.69, and NPV = -7,721,304. It can be concluded that Break-even point with NPV for Alpha project is much longer than 70 years. The sum of all PV Factors for the project Zeta is calculated, Sum of all PV Factors = 500,000,000 / 70,000,000 = 7.1428. The sum of all PV Factors for the yearly return 13% in 25 years is equal to 7.1695. It is concluded that Break-even points of Zeta project is in between 24 and 25 years. Answer to Question 7. Big Lu is using NPV criterion that is based on the discounted cash flow concept. It implies that annual income for each year will be discounted to the present value. If the Net Present Value is positive then the investment project is accepted. This is an industry accepted method; that is why Big LU investment criteria is

Depression and Anxiety in PEG Feeding Dissertation - 1

Depression and Anxiety in PEG Feeding - Dissertation Example Expand a few lines†¦ TABLE OF CONTENTS TABLE OF CONTENTS 3 LIST OF FIGURES Abstract This dissertation is about the social and psychological impact, including anxiety and depressed moods, on people who are artificially fed via a tube based on percutaneous endoscopic gastrostomy (PEG). The analysis is based on a framework that highlights two sides of sickness, â€Å"disease† underlying the placement of a feeding tube (biological malfunctions recorded as particular disease categories, e.g., cancer, neurological disorders, cardiac diseases, palsy) and the response to this by patients and their carers. This distinction between â€Å"disease† and â€Å"illness† provides a view of the social and psychological complexities involved. These are often overlooked when artificial feeding is adopted. The dissertation proceeds via a description of the literature search on PEG. The primary tools used in this search is the topical search (e.g., â€Å"socio-psychological imp acts of PEG feeding†) on the internet and the exploration of various databases, such as Cinahl, PubMed, Medline, Cochrane and Google Scholar. The literature used refers to reports of â€Å"new† (i.e. past decade) findings. In a very few cases only, when outlining â€Å"illness responses† to â€Å"disease† and the ensuing person-oriented framework, a few basic sources pre-dating 2000, are drawn upon. The accompanying review of relevant sources attempts to bring out the emphasis of â€Å"disease† and the omission of efforts to develop a framework or model and conceptual tools to grasp the social and psychological implications of artificial feeding due to disability. Such a model can, however, be of great value to nursing care and operating practice. Such a framework is available to us via a number of qualitative studies and a â€Å"narrative understanding of the illness experience†. The usefulness of this body of literature will be examined in the ensuing discussion. In the conclusion I will stress the value of a qualitative, person-oriented perspective (the â€Å"illness experience†) for a humanistic medical and nursing practice. Introduction This dissertation is based on a lengthy review of available literature on the social and psychological impact, including anxiety and depressed moods, on people who are artificially fed via a tube based on percutaneous endoscopic gastrostomy (PEG) This review allows me to examine the emotional costs involved in PEG tube feeding, especially with regard to experiences and the coping with the emotional (anxiety, depressed mood) and social costs of tube feeding before, during and after the placement of a PEG tube. This dissertation takes the patient’s point of view and reviews two groups of literature in depth: one of the two is person-and qualitatively-oriented and proposes a meaning-centred, qualitative and humanistic method/perspective. At the same time, one realizes tha t patients are found in a larger health care context where medical and health care professionals operate. Their and the perspective of medicine must be understood as well. Byron Good’s (2008) book on Medicine, Rationality and Experience provides a good introduction to their and the patient’s perspective. It is therefore meaningful to compare and contrast the views and perspectives of these professionals and the views that patients express, their way of coping with PEG tube feeding, their modes of reasoning, their various feeling-states (anxiety, depression) and the lives they live. I have chosen

Human Resources and EEO Essay Example | Topics and Well Written Essays - 750 words

Human Resources and EEO - Essay Example umb, scientific management allowed tasks and function to be broken down into specifics to clearly delineate duties for possible quantification and optimization of workers output. Process are now clearly defined as well as how to do it that does not leave any room for intuitive job functioning. Other theorists followed suit such as Maslow, Mayo, McGregor, Vroom and Herzberg venturing on other aspects of human resources such as motivation and efficiency on how could human resource do more and make them happy. Businesses realize that it is important for them to its human resource not only for them to commit and perform but also to keep them in the organisation. Keeping valuable employees motivated in an organisation is not only intended to make them commit and perform but also to keep them over the long haul because they are the organization’s most valuable asset(Guld, 2007). In sum, the following are the theorists who allowed human resource to evolve. Taylor first conceived the idea that workers are mainly motivated solely by wage. He posited that management has to possess the control and knowledge of the methods of production so that it would have a greater control of achieving efficiency in an organisation that includes motivating its workforce (Jaffe 2008). For Taylor, the breaking up functions into small quantifiable tasks is necessary to make the time-piece rate pay possible that will encourage employees to work harder if they can see that they are being paid with more work (Taylor 1911). This theory assumed that employees are more motivated with more pay and confined motivation to solely addressing the economic needs of a business organisation’s employees. Mayo expanded Taylor’s idea of motivating employees by including their social needs that also has to be satisfied while at work (Sarachek 1968). For Elton Mayo, employees are not only motivated by satifying their economic needs but also their needs to interact with fellow employees.

Crisis Management Essay Example for Free

Crisis Management Essay Crisis management is easily becoming a concern and priority because of the needs of the modern world. More than ever, there is advancement in technology. Technology can be used to assist prepare for crisis and to make them more manageable. Man made crisis can arise from disasters created by human activity like bombs or war equipment. They require preparedness so as to minimize or eradicate effects on society. Crisis from natural disasters like tsunami, volcanoes also require preparedness since even when they can be predicted, their effects can be quite extensive and hard to wholly avoid. An earthquake of 8. 9 magnitude hit Indonesia, creating a tsunami that led to extensive costs in human life, buildings and finances. As a result, many countries accessed their crisis management systems so as to be prepared in future against such a disaster. Tsunami emergency management systems Due to the 2004 tsunami disaster, countries have amplified their systems for warning, planning and monitoring tsunami. TsunamiReady is such an initiative encouraging alliance between several sectors. StormReady cites these sectors are emergency management agencies in the local, state and federal levels as well as the National Weather Service and general public population. The first task of the alliance is to create tsunami awareness among the population. More awareness will lead to better response. Concentration is on those who are more vulnerable, for example, those along the coasts who would be in direct line of a tsunami. An example is the Australian Tsunami Warning System that deals with exclusively with tsunamis. Governments have launched initiatives to assist in this. In the UK, for example, the contingency planning outlines the management of a crisis from what constitutes a crisis, its declaration as a crisis, what follows after and the role of the various part in the management. In this case, a crisis is an occurrence within the UK threatening grave harm to the public wellbeing (Civil Contingencies Act 2004). It outlines the responsibility of the leaders and accountability. The programs responsible for tsunami crisis management are operated in coordination with Meteorology, Geosciences, and Emergency Management departments. It is through this effort that communities can be served effective tsunami warnings. Information and knowledge gathered by individual countries is also contributing towards international establishment of regional Tsunami Warning System, for example, Indian Ocean Tsunami warnings, West Pacific tsunami warnings among others. These tsunami warning services provide 24hour analysis and monitoring of tsunamis. Documented seismic and sea-level networks are continually extended to facilitate efficient tsunami warnings. They are also actively involved in improving community tsunami training and education programs countrywide. Governments have also set aside radio service that will be operational during tsunami crisis and the frequencies distributed to those at the coastline so that communication can be facilitated during threats of tsunami. National websites have been set for these areas for updates and warnings including tracking tsunami movements. In additional, toll free emergency telephone numbers for tsunami crisis have been set aside in many countries for the dispensation of information. In the America pacific area, tsunami threat is handled by the StormReady under Federal Emergency Management Agency (FEMA). Its one of the programs affiliated with TsunamiReady. It was created in Oklahoma USA in 1999. Its main goal is to assist communities increase safety and communication skills. These two skills are important before, during and after a crisis. StormReady (2010) assists those responsible for community wellbeing to reinforce local safety programs through more education and awareness and better planning. Interagency coordination According University of Defense ( 2003. p. 3) managing crisis effectively means a synchronized addressing of all spheres of a crisis. The University of Defense (2003. p. 3) states that these spheres could be the political, diplomatic, economic, humanitarian or social. Without coordination in planning, operations and communication it is easy for responsibilities to be unmet because it’s unclear whose obligation it is. Interagency coordination also assists maximize efforts and avoid redundancy. When each agency concentrates on one area, another takes a different route and more service and help is offered to those in need. Government role in a crisis Haddow et al (2008, p. 9) states that the government has a major role to play in helping its citizens prepare for crisis like the tsunami crisis. One of the best things the government can do is grant funding that will facilitate smooth running of emergency management services. Paramount in crisis management is education of its citizens, coordination of evacuation procedures and funding for recovery efforts. It is not easy to know the best way to respond to a threat when one does not know the nature of the threat. If a threat is from weather, the citizens need to know all the aspects that are involved and how to respond. Education should aim to educate those who are especially vulnerable. For tsunami, all those on the front shores, coastlines, or are involved in marine life should be well educated as to proper response incase of a crisis. According to Haddow et al (2008, p. 101) The local communities on their part should seek to educate its local population before a crisis hits. They should ensure continuous education and that the local population is well knowledgeable on the crisis that are most likely to affect them and they are able to respond in an effective way incase of a crisis. Practice should be used so that all members of a family, for example, know what to do incase of a crisis. The government should also ensure effective communication before, during and after a crisis. That way, it is able to give warning in time, communicate evacuation routes, assist with information during evacuation and offer necessary services in any aftermath. Some of the services that the government can offer during a crisis proposed by Haddow et al (2008, p. 105) are search and rescue missions, medical services and food provisions to survivors. The role of media in a crisis The media tends to provide information fast. Due to modern technology, the media is able to relay information widely too. During the 2004 tsunami crisis, the local media coverage drew attention to what was happening. Although the tsunami was not expected, media worldwide was able to communicate the disaster and rescue missions were launched. This was one instance where the media really played a crucial role in dispensing information. Sommers et al ( 2006, p. 1) states that media raises awareness and can be challenging to authorities as was seen in the hurricane Katrina disaster. It is argued that sometimes also becomes directly involved in the events as happened in New Orleans during the disaster. However, media can be discriminatory in its coverage. Even as media was creating tremendous awareness on the situation, its response was considered sluggish. In an ironical twist, racism was blamed for the slow response to the disaster by media even as the media blamed the government’s slow response on racism as Sommers pointed out (2006. p. 2). Sommers et al ( 2006, p. ) found that sometimes the media can also pick a spin on a crisis that might not be of most importance as long as it will give their news an edge. This has been cited as what happened during hurricane Katrina where there was undue focus was on crime happening. Sommers et al ( 2006, p. 7) also argues that media is also prone to exaggerations especially in the heat of the making of a story as was also evident in hurricane Katrina coverage. Public perception during a crisis Public perception in crisis is largely influenced by information that the public receives. This is because in most cases the public is far from firsthand information. If they receive erroneous information from the media or government, they will respond according to that. Sommers (2006, p. 8) found that in the case of hurricane Katrina crisis the emphasis on crime coverage may have greatly discouraged some individuals from rescue efforts and had potential to bias people outside that state. In the age of free media where overload of information seems like the norm, the role of responsible media coverage can not be over emphasized in the formation of healthy public perception. While crisis are hard to deal with, the media can find itself pressured to create scapegoats when the public wants to allocate blame. In the case of 2004 tsunami many reports especially on the Internet tried to blame the victims, global warming, western countries and even God. It can sometimes feel easier to blame victims for what happens to reduce feelings of vulnerability in the general population as Sommers et al noted (2006. p. 9) Post crisis recovery and continuity strategies Post recovery and continuity plan are integral parts of managing a crisis. The process of crisis management is not over until those affected are able to continue with their economic, social and productive life. According to research by Gartner (2001, p. 2) the economic aspect is especially imperative since it accelerates the recovery of businesses and thus peoples lives and their communities. Post crisis recovery strategies need to be in place before the disaster for best effect. It is necessary to set recovery objectives. Gartner cites one of the most important post recovery strategies as recovery of data and critical technology. Loss of information is one of the hindrances to quick recovery. For example, businesses find it important to have human resource information so that it can facilitate services to its employees, for example, as they claim benefits. Another strategy is government funding and dispensation of emergency funds. Finances play a big part in the recovery process especially in rebuilding. Finances also facilitate businesses to begin their functions and rebuilding of communities can begin. Gartner (2001, p. ) states that in addition governments require financial institutions to continue their services in areas hit by crisis as a means of encouraging growth and to avoid disruption of economic endeavors. This was helpful after hurricane Katrina for example. Through policing peace and security are enforced to avoid lawlessness. Other human needs are addressed through various agencies offering humanitarian assistance that caters for social requirements. Doctors and counselors are especially helpful in dealing with the physical and psychological effects of a crisis. Conclusion Crisis can come from human activities or through natural forces. It can be hard to anticipate them. Even when they are anticipated, it might not be easy to avoid their impact on communities. There is better preparedness today against crisis but at the same time, there are increasing threats to human wellbeing. While nature continues to threaten human wellbeing with better planning and execution of crisis management much of the effects can be reduced. Human threats like chemical warfare are best avoided and stringent measures put in place to reduce loss.

Alzheimer’s Disease Essay -- Alzheimers Disease Essays

Alzheimer’s Disease Alzheimer’s disease is a progressive condition where the neurons degenerate in the brain, while the brain substance shrinks in volume. Alzheimer’s is also the number one cause of dementia. When it was first noticed, Alzheimer’s was thought to be a pre-senile disease, but now it is known to be responsible for seventy-five percent of the dementia cases in people over sixty-five years of age. Alzheimer’s disease usually causes several years of personal and intellectual decline until death. Because there is an increasing number of elderly citizens in the United States, research into the causes and possible cures for the disease is on the rise (1). Several theories have been made concerning factors that may cause the condition; however, the cause remains unknown. Some suggest that it may be caused by some type of chronic infection or from exposure to a metal that may be toxic, such as aluminum (1). This line of belief originated from high levels of aluminum deposits being found in Alzheimer’s brain lesions (2). It is also known that people with Alzheimer’s have reduced levels of brain chemicals, such as acetylcholine (1). Additionally, people with Down’s Syndrome are more likely to acquire this dementia, with about fifteen percent of Alzheimer’s patients showing a family history of this disease. This leads many scientists to believe that there is a genetic link to the disease. When twins have been studied, a high agreement rate has been found for the disease. Furthermore, there is sometimes a very dominant pattern of inheritance of this disease, where a person has a fifty percent chance of acquiring it if either parent has Alzheimer’s (autosomal dominant transmission) (1,2). It is rare to acquire Alzhei... ...al and family study of 22 twin pairs. Neurology, 1987, 37, 359-3B3. 4. Thomas, C. L. Alzheimer’s Disease. Taber’s Cyclopedic Medical Dictionary, 15th ea., 1985, 61. 5. Murray, R. K., Cranner, D. K., Hayes, P. A. and Rodwell, V. W. Deposition of Amyloid Beta Protein is Involved in the Causation of Alzheimer’s Disease. Harper’s Biochemistry, 23rd ed., 1993, 750-752. 6. Miyakskawa, T., Katsuragi, S., Watanabe, K., Shimoji, A. and Ikouchi, Y. Ultrastructure Studies of Amyloid Fibrils and Senile Plaques in the Human Brain,1986,70: 202-208. 7. Frazier, S. H. American Psychiatry Glossary, 5th. ed., 1988, 11; 50: 153. 8. Cohen, C. D. Useful Information on Alzheimer’s Disease. Department of Health and Human Services, 1990, 5-7. 9. Rosenberg, R. N. A Causal Role for Amyloid in Alzheimer’s Disease: The end of the beginning. Neurology, 1993, 43:851-854.

Aristotle :: essays papers

Aristotle According to Aristotle, a tragedy is â€Å"an imitation of an action that is serious, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the several kinds being found in separate parts of the play; in the form of action, not of narrative; with incidents arousing pity and fear, wherewith to accomplish its catharsis of such emotions†(Nahm 7). Aristotle categorizes the six basic parts of any tragedy as plot, characters, thought, diction, spectacle and melody. Shakespeare’s Romeo and Juliet follow this definition of a tragedy and adhere to Aristotle’s six elements of a tragedy: plot, character, diction, thought, spectacle, and song. The Plot, the first principle, refers to the combination of incidents in the story. Aristotle thinks this to be the most important feature of the tragedy. William Shakespeare’s Romeo and Juliet contain a plot that complies with the first line of Aristotle’s definition o f a tragedy, which states â€Å"the imitation of an action is serious and also, as having magnitude, complete in itself†(Nahm 7). This refers to the first element of a tragedy, the plot, implying that Shakespeare’s Romeo and Juliet deal with one issue that is very serious in magnitude such as the conflict between the two families which lead to innocent deaths. Shakespeare also follows Aristotle’s idea of the tragedy being of a certain magnitude. This is because the characters are realistic therefore the audience is capable of relating to them easily. Romeo and Juliet are upset, while grieving over their impending separation and angered about the circumstances surrounding their families. They are also unsure of themselves how they should handle the situation. The audience can relate to this uncertain feeling and they are able to empathize with Romeo and Juliet. Aristotle believed the plot should depict the fall of a man who is basically good, but who suffers from some error or frailty. In the play, Romeo’s frailty is his apt to fall in love too quickly and deeply. In the start of the play he is in love with Lady Rosalynn, but soon falls for Juliet, a member of the Capulets, a rival family. Romeo is blinded by love, unable to think with rational, which cause a string of negative events to come to pass. The suffering of the tragic hero also extends beyond himself.

Quality of Primary Education in India Essay

Education in India is provided by the public sector as well as the private sector, with control and funding coming from three levels: central,state, and local. Taxila was the earliest recorded centre of higher learning in India from at least 5th century BCE and it is debatable whether it could be regarded a university or not. The Nalanda University was the oldest university-system of education in the world in the modern sense of university. Western education became ingrained into Indian society with the establishment of the British Raj. Education in India falls under the control of both the Union Government and the states, with some responsibilities lying with the Union and the states having autonomy for others. The various articles of the Indian Constitution provide for education as a fundamental right. Most universities in India are controlled by the Union or the State Government. India has made progress in terms of increasing primary education attendance rate and expanding literacy to approximately two thirds of the population. [3] India’s improved education system is often cited as one of the main contributors to the economic rise of India. [4] Much of the progress, especially in higher education and scientific research, has been credited to various public institutions. The private education market in India is merely 5%[ although in terms of value is estimated to be worth $40 billion in 2008 and will increase to $68–70 billion by 2012. However, India continues to face stern challenges. Despite growing investment in education, 25% of its population is still illiterate; only 15% of Indian students reach high school, and just 7% graduate. The quality of education whether at primary or higher education is significantly poor as compared with major developing nations. As of 2008, India’s post-secondary institutions offer only enough seats for 7% of India’s college-age population, 25% of teaching positions nationwide are vacant, and 57% of college professors lack either a master’s or PhD degree As of 2011, there are 1522 degree-granting engineering colleges in India with an annual student intake of 582,000, plus 1,244 polytechnics with an annual intake of 265,000. However, these institutions face shortage of faculty and concerns have been raised over the quality of education. [9] In India education system is not based on pure merit, but its based on caste based reservations. In universities/Colleges/Institutions affiliated to federal government there is minimum 50% of reservations applicable to various castes. At state level it varies. State of Andhra Pradesh has 83. 33% of reservations as on 2012 ,which is highest percentage of reservations in India. So the state is popularly known as the state that killed merit. PRIMARY EDUCATION SYSTEM IN INDIA The Indian government lays emphasis to primary education up to the age of fourteen years (referred to as Elementary Education in India. ) The Indian government has also banned child labour in order to ensure that the children do not enter unsafe working conditions. However, both free education and the ban on child labour are difficult to enforce due to economic disparity and social conditions. 80% of all recognized schools at the Elementary Stage are government run or supported, making it the largest provider of education in the Country. [pic] However, due to shortage of resources and lack of political will, this system suffers from massive gaps including high pupil to teacher ratios, shortage of infrastructure and poor levels of teacher training. Figures released by the Indian government in 2011 show that there were 5,816,673 elementary school teachers in India. As of March 2012 there were 2,127,000 secondary school teachers in India. Education has also been made free] for children for 6 to 14 years of age or up to class VIII under the Right of Children to Free and Compulsory Education Act 2009. There have been several efforts to enhance quality made by the government. The District Education Revitalization Programme (DERP) was launched in 1994 with an aim to universalize primary education in India by reforming and vitalizing the existing primary education system. 85% of the DERP was funded by the central government and the remaining 15 percent was funded by the state The DERP, which had opened 160000 new schools including 84000 alternative education schools delivering alternative education to approximately 3. 5 million children, was also supported by UNICEF and other international programmes. This primary education scheme has also shown a high Gross Enrollment Ratio of 93–95% for the last three years in some states. Significant improvement in staffing and enrollment of girls has also been made as a part of this scheme. The current scheme for universalization of Education for All is the Sarva Shiksha Abhiyan which is one of the largest education initiatives in the world. Enrollment has been enhanced, but the levels of quality remain low. CONCERNS FOR QUALITY EDUCATION As far as the provision of access and coverage is concerned, India today boasts of its educational system being the second largest in the world. It consists of nearly 610 thousand primary and 185 thousand upper primary schools, about a quarter million nonformal education centers, about 1. 87 million teachers and 110 million students study in primary classes in the recognized schools (1997-98). As per 1991 Census estimates there were about 115. 6 million children in primary school going age group in the country2. The latest educational statistics indicate a GER of 89. 7 percent for primary classes (81. 2 percent being for girls and 97. 7 percent for boys). 3 . The number of students in primary  classes in India is larger than the total population of the neighboring Bangladesh THE STATE OF QUALITY OF PRIMARY EDUCATION IN INDIA The key concern about education, in any formal educational system, of all time, has been its quality. Every stake holder, direct or indirect, of education is concerned about its quality. Guardians or parents, irrespective of their socio-economic status, want to educate their children with best quality education which would add better value to the degrees their wards acquire subject to the budget constraints. But what do we mean by ‘quality education? How this quality is being assessed? What is the status of the quality of education in India? This paper seeks to focus on these issues with respect to the quality of primary education in India. There is no universally accepted definition for ‘quality of education’. In education, perception of quality is around students (Mukhopadhyay, 2001). The performance of the students like examination results, learning achievements, ability to apply learned knowledge in practical life– exhibit the quality of an education. For some, â€Å"Quality of education† means value addition in education (Feigenbaum 1951); excellence in education (Peters and Waterman 1982); for others, fitness of education outcomes and experience for use (Juran and Gryna 1988). For a society, â€Å"excellence† and â€Å"value† are most appropriate indicators for quality education. A generally accepted definition of quality education does not exist and different end users adopt different criteria for determining the quality of education. In this study we measure the quality of primary education on the basis of student learning achievement (i. e. , ability of read, write and do mathematics). PRIMARY EDUCATION :UNIVERSILITY VS QUALITY: The universal declaration of human rights (1948) considered primary education as the basic human right of all people. Accordingly, all nations prioritized universal access to education. The developed and developing countries have attained universal or near universal access to primary education. Now the focus is on the quality of student learning. The quality concern is not uniform across the nations. The developing and poor nations are still striving for expansion of educational access. It has been established that access to education and its quality are not sequential  elements. At the sub-regional meeting of South Asian Ministers in Katmandu in April 2001, quality education was unanimously identified as a priority area. All participants were in agreement that there was an urgency to develop the quality of education to meet the intermediate target and education for all by 2015. Because how well pupil are taught and how much they learn can have a crucial impact on how long they stay in school and how regularly they attend. Further whether parents send their children to school at all is likely to depend on the judgment they make about the quality of teaching and learning. Based on this perception parents decide whether attending school is worth the time and cost for their children and for themselves. The World Bank (1997) suggested that ‘the best way to improve access is to improve quality which would make coming to school or staying in school a more attractive option from the perspective of parents as well as children. Moreover, efforts to improve quality will tend to increase the efficiency of the public expenditure and will encourage parents to contribute children education’. In the year 1950, when the Constitution of India was adopted, education was recognized as a basic individual right. Directive Principles of State Policy, Article 45, states that â€Å"the state shall endeavour to provide within a period of ten years from the commencement of this Constitution, for free and compulsory education for all children until they complete the age of fourteen years† (The Constitution of India). In line with the commitment of the country to provide elementary education to all children, educational facilities have got tremendously expanded during the post independence period, especially in primary stage. The number of primary school in India has increased from 2. 2 lakhs in 1950-51 to nearly 7 lakhs in 2004-05. In addition, there are at present nearly 3 lakhs non-formal education centres providing primary level education to out-of-school children in the age group 9 to 14. This expansion has definitely helped in making primary level education more easily accessible to a large section of children. As a result, the illiteracy rate and drop-out rate at school stage have come down. The national literacy rate has increased from 52. 21 per cent in 1991 to 64. 84 per cent in 2001. The drop-out rate has also declined from 64. 9 per cent in 1960-61 to 29 per cent in 2004-2005. Although the literacy  rates for both males and females have increased, the latter still continues to lag behind the former. However, there has been a narrowing of the male-female gap in literacy from 24. 8 percentage point in 1991 to 21. 7 percentage point in 2001(Selected Educational Statistics 2004-05). Primary education is the first stage of formal education. The main objective of quality primary education is to inculcate basic knowledge about reading, writing and arithmetic among the children. It is expected that after the successful completion of the primary level of education, a pupil should be able to read, write, and solve simple arithmetic problem. A study conducted by the Teamlease Services has revealed a very disappointing scenario of primary education in India. The study was conducted in primary schools in all the States of India (excluding Union Territories, Mizoram, Sikkim) to measure the learning achievement (quality) of students in language and mathematics. This study found that in India after completion of primary level education, 11 per cent student were not able to recognize anything, 14. 1 per cent can recognize only letters, 14. 9 per cent can read a word, 17 per cent can read a paragraph of a story and only 42. 8 per cent can read the complete story (Table 1). School Children who can read-standard-wise (IV) (in per cent) |State |Nothing |Letters |Word |One-Para of the |Complete story | | | | | |story | | |Andhra Pradesh |8. 8 |10. 5 |15. 6 |17. 7 |47. 35 | |Arunachal Pradesh |7. 2 |13. 5 |21. 6 |13. 3 |44. 4 | |Assam |10. 8 |15. 5 |20. 2 |21. 2 |32. 3 | |Bihar |14. 9 |15. 2 |12. 8 |14. 8 |42. 3 | |Goa |6 |6. 1 |12. 9 |24. 2 |56. 2 | |Gujarat |7. 2 |12. 4 |18. 9 |18. 6 |42. 9 | |Haryana |8. 5 |12. 1 |12. 7 |16. 1 |50. 7 | |Himachal Pradesh |3. 5 |14. 9 |11. 8 |14. 5 |55. 35 | |Jammu & Kashmir |3. 4 |10. 2 |26. 5 |20. 8 |39. 1 | |Karnataka |5. 4 |12. 1 |17. 7 |19. 0 |45. 9 | |Kerala |3. 2 |3. 7 |10. 7 |11. 3 |71. 1 | |Madhya Pradesh |15. 7 |15. 3 |15. 5 |17. 1 |36. 5 | |Maharashtra |7 |12. 1 |13. 0 |17. 4 |50. 45 | |Manipur |10. 6 |10. 7 |18. 7 |15. 7 |44. 4 | |Meghalaya |9 |8. 9 |22. 0 |8. 9 |59. 5 | |Nagaland |3. 1 |16. 5 |21. 7 |255. 6 |33. 2 | |Orissa |12. 4 |15. 0 |13. 5 |15. 05 |44. 2 | |Punjab |8. 9 |15. 3 |15. 1 |17. 85 |42. 8 | |Rajasthan |15. 8 |13. 2 |12. 7 |14. 95 |43. 6 | |Tamil Nadu |10. 3 |11. 4 |17. 5 |17. 3 |43. 6 | |Tripura |1. 0 |7. 3 |11. 7 |16. 8 |63. 4 | |Utter Pradesh |16. 8 |19. 2 |14. 6 |14. 8 |34. 6 | |West Bengal |4. 3 |12. 3 |13. 8 |24. 6 |44. 9 | |Chhattisgarh |7. 3 |16. 0 |15. 0 |15. 5 |46. 4 | |Jharkhand |13. 8 |16. 9 |15. 5 |15. 4 |38. 5 | |Uttaranchal |6. 8 |13. 0 |11. 2 |13. 3 |55. 7 | |All India |11. 0 |14. 1 |14. 9 |17. 0 |42. 8 | Source: India Labour Report 2007 The condition of students learning achievement (quality) is extremely poor in mathematics compare to language. This study found that after the successful completion of the primary level education, 18. 6 per cent children could not recognize the numbers, 26. 7 per cent children can recognize the numbers but not able to do addition or subtraction, 23. 9 per cent children only can do subtraction, and only 30. 7 per cent children can do addition, subtraction as well as division. Table 2 contains data relating to mathematical learning achievement (quality) in all Indian states. IMPROVING QUALITY OF PRIMARY EDUCATION For improving quality, the concerned authorities need to emphasis on the following issues,Early childhood education is extremely important and must be universalized. Aelevant curriculum. Accurate assessment of learning outcomes. Participatory management of education system. Engaging local communities,. Using ICT in teaching learning process Training of teachers and administrators of ICT. ,District Institute of Education and Training (DIETs) and State Council of Educational Research and Training (SCERT) need to be more strengthened and undergo structural changes. ,Establishment of a National Primary Education Assessment system like National Assessment and Accreditation Council (NAAC) for Higher education. ,Strengthening the teacher training institution. Reform in examination system. Proficiency in English is widely perceived as an important avenue for employment and upward knowledge, which also greatly facilitates the pursuit of higher education. English should be incorporated into the curriculum of primary schools as a language subject. CONCLUSION It appears from the empirical study that quality of primary education has been compromised for its universality in India. Operation Black Board, District Primary Education Project, National Literacy Programme, Sarvha Shiksha Abhiyan—all aim at universalizing. It is time that the nation pays heed to the quality dimension. As it has already been pointed out, quality indirectly helps in making the quantity. As a result, quality improvement programmes need to be devised for all levels—national, state and district.