Comparing the Persuasive Techniques Used in Two Charity...

Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements The hardest thing for any charity is to raise money. There is only one way to do this, that is to persuade people to part with their money and donate it to a good cause. The â€Å" Bhopal Medical Appeal† and â€Å"Save The Children† advertisements are two examples of this. Both of these advertisements come from â€Å" The Observer† a broadsheet newspaper. Consequently it is assumed that the target audience is those of a higher education and people who more likely to actually read the advertisement. In both of the advertisements they use very different persuasive techniques. It is easy to see how the two advertisements, both†¦show more content†¦The two advertisements also use strong adjectives to create an emotive impact on the reader. The â€Å"Bhopal Medical Appeal† advertisement uses adjectives such as â€Å"Severe† â€Å"Filthy† and â€Å"New†. Adjectives such as these tell the reader more about the situation. It also adds to the emotion of the reader, making them think this is not just â€Å"pain†; it is â€Å"severe pain†. Again, the â€Å"Save The Children† advertisement shows a use of adjectives, such as â€Å"poorest, hardest,† and â€Å"generously† make the reader ask themselves if they gave â€Å"generously† to the â€Å"poorest† and â€Å"hardest† working people in this world, maybe they could make a difference with their donation? Therefore adjectives tell the reader mor e about the situation, help the reader picture an image in their minds, and make the reader question themselves. Questions are also used in both advertisements. Rhetorical questions make the reader feel much more involved, as it is focused directly on the reader. â€Å" Ten pence seems such a tiny amount, doesn’t it?† This is a rhetorical question that the â€Å"Save The Children† advertisement uses. This encourages the reader to believe that ten pence is a tiny amount. The â€Å"Bhopal† advertisement also uses rhetorical questions as a persuasive technique. After we are told how little theShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages1 Computerized Decision Making 194 Case Incident 2 Predictions That Didn’t Quite Pan Out 195 7 Motivation Concepts 201 Defining Motivation 202 Early Theories of Motivation 203 Hierarchy of Needs Theory 203 †¢ Theory X and Theory Y 205 †¢ Two-Factor Theory 205 †¢ McClelland’s Theory of Needs 207 Contemporary Theories of Motivation 208 Self-Determination Theory 208 †¢ Job Engagement 211 †¢ Goal-Setting Theory 212 †¢ Self-Efficacy Theory 215 †¢ Reinforcement Theory 218 †¢ Equity Theory/Organizational

Music The Harmony of Culture Essay - 1077 Words

Present in throughout the Hindu, Greek, and Judaic cultures, is the divine and meticulous use of music in various ways. Similarly between these cultures, music is symbolic of the most important and sacred concepts. The musical elements often exist to celebrate parts of the culture, to provide an element of sound to express spiritually, and to worship one or more Gods. Furthermore, music has occupied a central place in Hindu, Greek, and Judaic cultures, in which there are intrinsic musical principles, an arrangement of different instruments, and several forms and textures within all three cultures. In Hindu culture, it believed that music has a spiritual journey. Nada Brahma is predominant doctrine that means â€Å"Sound is God,† similar to†¦show more content†¦Another theory about music was â€Å"logos† and â€Å"pathos†. The Dionysian approach emphasized emotions, sensuality, desire, and function over form. Whereas, the Apollonian approach consisted of concepts such as reason, self-restraint, and form over function. The idea of Ethos was thought mean that â€Å"Good† music leads to ethical behavior and bad â€Å"music the opposite. Moreover, due to concept of ethos, several Jews believed logos music was to be used as worship music and that played music was simply not worthy of being played. Thus, there was an inherent difference in musical pieces and instruments played amongst both cultures, and Hindu culture as well. Indeed in Hindu culture, rhythm is a vital musical element. For example Shiva Nataraja, the Lord of dance is dancing because there is a rhythm to the samsara, the cycle of death and rebirth. In addition, there is a rhythmic system called the Tala that refers to recurring dynamic sequence that comes to an end by finishing on the first beat of the cycle. The Tala moves into a timeless rhythmic awareness of cyclical existence, the basic of all existence itself. Therefore the interrelationship between music, rhythm, and dance is essential in Hindu culture. Another form of music in Hindu culture is chanting, in which a text is taken and attached to a monophonic chant. Usually, the tambura, a 4-6 stringed instrumentShow MoreRelatedMusic Is The Most Vital Element Of Music888 Words   |  4 PagesArt and music are such an integral part of our everyday lives. Understanding the basic elements of each is essential to interpreting their meaning. Listening to music stimulates every part of the brain and alters our chemical composition and mental state. Art is a tangible reminder of civilizations from the past; it shows us a glimpse of a culture and lifestyle different from our own. Art and music are designed not to simply entertain, but rather to educate and inspire us. Music is not simply a soundRead MoreFive Propositions for Exploring World Music Essay1727 Words   |  7 PagesMusic 407 Chapter 1: What is world music? A Point of Departure: Five Propositions for Exploring World Music 1. The basic property of all music is SOUND * Tone – the duration (length), frequency (pitch), amplitude (loudness), timbre (quality of sound). * All sounds have the potential to be tones 2. The sounds (and silences) that comprise a musical work organized in some way * Music is a form of organized sound * Listening: CD 1:1 (Beethoven’s Symphony #9) CD 1:2 (JapaneseRead MoreSignificance of Cosmology on Ritual and Music Culture in Early China730 Words   |  3 PagesRitual and Music Culture in Early China Beginning when the mythical Five emperors of China ruled (2800-2070 BCE), the relationship between music and ritual was already established in order to follow moral and ethical guidelines and establish social order. This gave way to a complex system of music and ritual that were intertwined and interdependent, with the single aim of bringing harmony to society and ensuring success and strength of the Dynasty. The correlation between music culture, ritual andRead MoreWitness Film Essay923 Words   |  4 PagesThe film Witness(underline witness), Directed by Peter Weir was famous in 1984. This film is about two cultures clashing with each other the Amish and The Western Society and a story line of a murder crime. â€Å"A big city cop who knows too much...His only evidence: A small boy who’s seen too much†. The main character of this film is Harrison Ford as John Book. Today I will be talking about two of the themes Peter Weir uses in the film ‘Witness’. The y are the clash of two worlds and power. The firstRead MorePagodes Claude Debussy1608 Words   |  7 Pagesand quintal chords to create tonal ambiguity, preceding the innovations of composers such as Schoenberg later in the century, who would abandon tonality. â€Å"Pagodes† fuses influences from Indonesian gamelan music into the Western musical tradition to evoke the connotations of Eastern Asian culture. The title of the piece references the pagodas found across South and East Asia. The sharp attack of a note played on a piano means that timbrally it is much like tuned-percussion, meaning Debussy is ableRead MoreThe History of Music: The Human Voice734 Words   |  3 Pages Singing - producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a vocalist. Singers perform music such as arias, recitatives and songs these can be sung with or without accompaniment by musical instruments. Air comes out of the lungs and goes through the trachea then into the larynx this air makes the vocal folds vibrate. When the vocal folds vibrate air is trapped and then released. Each release sends a bit airRead MoreEssay on The Baroque Period: Then or Now?1090 Words   |  5 Pagesthis come from? Music plays a central role in our society and our culture and so we must ask ourselves: where did it come from? The Baroque period has had a tremendous impact on modern day music. The Baroque period gave birth to dozens of musical inventions and innovations including an increased reliance on discordance and the institution of 7th chords and inversions. For these reasons and many more, we can agree that the Baroque period has been a strong influence on modern day music and even our livesRead MoreEssay on Pre-Columbian civilizations1533 Words   |  7 Pagesadministration, the expansion of a trading network as well as a tribute system, and the development and maintenance of a sophisticat ed agricultural economy, carefully adjusted to the land (Mexico). The Aztecs were very religious and their entire culture revolved around their beliefs. The leader of the Aztec empire was called the tlatoani. He was considered to be a divine descendant of the gods. They built large pyramids and built temples on top of them to worship their many gods. In these templesRead MoreI Attended A Jazz Recital Presented By Music953 Words   |  4 PagesErroll Garner, Another Song(For All The Pretty People) and Impressions composed by John Coltrane. In my essay I will discuss Impressions composed by John Coltrane. Jazz is a type of music the African Americans began and is best known for the mighty mood and beat. The primary instruments connected with this type of music are brass and woodwind instruments, for example, the violono and the saxophone. The percussion instruments, the piano and the drums, were utilized by Gene D Andrea and Andrew HareRead MoreMusic Makes Children Smarter : Music Essay1610 Words   |  7 PagesMusic Makes Children Smarter Music in many ways. has a potential to allure an individual, especially children, to improve their intellect, when involved in music. Schools and organizations had researched and estimated that schools with music curriculum, have more graduation and successful rates than school that do not doesn’t have music subjects. Universities have concluded that a specific part of our brain had a major role that can progress to become intellectual when exposed to classical music

CIPD Human Resources Professional Map free essay sample

Human Resources(HR) can be defined as administrating an employee’s movement in an organization, whether it be from their recruitment process or training. The use of HR is to maintain the level of capital to ensure that a workplace is operating at a maximum capacity. As HR is a wide field n in the workplace there are many aspects to it, such as Finance, Employee Relations, and Recruitment. In this report, I will highlight the many ways in which the CIPD HRPM helps define the HR profession and why it is essential to be an effective HR professional. I will look at the professional areas, bands, and behaviors that the HR Map has to offer. The CIPD HRPM has been constructed to help people understand and deliver the HR profession to the highest degree of service.One aspect of the map is the professional areas; which describe what you need to do and what you need to know about each area of the four bands. We will write a custom essay sample on CIPD Human Resources Professional Map or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (CIPD HRPM) These professional areas include:†¢ Service and delivery information†¢ Organisation design†¢ Organisation development†¢ Resourcing and talent planning†¢ Learning and development†¢ Performance and review†¢ Employee engagement†¢ Employee relation†¢ Insights, strategy, and solutions†¢ Leading HRThe professional areas define the HR profession as they all help maintain HR. The two most significant professional areas are ‘insights, strategy and solutions’ and ‘leading HR’ which are shown in the center of the map. This is the foundation of being an HR professional, as you will need to be able to understand and deliver to an organizations strategy. One way that these criteria can be met is by supporting the existing practices of the organization and influencing new initiatives to enhance its development. The other professional areas. Another aspect of the map is the eight behaviors; which describe in detail how an HR professional needs to carry out their activities. (CIPD HRPM) These behaviors include the following:†¢ Decisive thinker†¢ Skilled influencer†¢ Personally credible†¢ Collaborative†¢ Driven to deliver†¢ Courage to challenge†¢ Role model†¢ CuriousThe behaviors are essential to becoming an effective HR professionalAnother aspect of the map is the four bands of professional compete nce which classifies the different levels that an HR professional progresses through. These bands include:†¢ The relationship that the HR professional has with clients†¢ The focus of the activities performed by the HR professional†¢ Where HR professionals spend their time†¢ What services they provide to clients†¢ How their contribution and success is measured. The bands define the HR profession, as they are split into different stages to reflect the development within HR. As there are many grades within HR such as management level or junior level, the four bands are there to assist during each point of an HR professionals career. As a junior member of my team, I believe that I am currently in band 2 as

Old Growth Forest free essay sample

Question: a strong opponent of logging old growth forests Good morning ladies and gentlemen. I am Leeson, and today I am going to talk about whether we should log the old growth forests. Firstly, what are old growth forests? Old growth forests are those where the overstore is in the late mature growth stage with the presence of relatively large old trees, many containing hollows and often with the presence of dieback or dead branches in the crown. They are so important to the human life, as they are like the climate change mitigation. Also, a lot of animals can only live in old growth forests, just like fish can only live in water. In Victoria, we know old growth forests to be â€Å"Forests which contain significant amount of its oldest growth stage in the upper stratum. † What does this mean? It means these forests are historically, culturally, ecologically significant and valuable. We will write a custom essay sample on Old Growth Forest or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, we human have no reason to log any of the old growth forest. Firstly, the old growth forests mitigate the climate change. Old-growth forests store large amounts of carbon in wood, humus, and peat, they are an important part of carbon sequestration and its impacts on climate change and climate change mitigation. The Intergovernmental Panel on Climate Change said in its 2007 report: â€Å"In the long term, a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit. As we know, the climate problem is one of the most serious problems that human are facing to, if we keep logging the old growth forests for human living while we are polluting the environment for human development, we will not have a nice future to be with. So stop logging the old growth forest! Secondly, old growth forests are the only home for a lot of animals. Image if I drive a bulldozer through in your home, how would this make you feel? Where would you go? The ecologically value and significance of old- growth-forests is they can do something that other forests cannot do: they act as the home of various forms of wildlife. Without old growth forests, where would they live? The report from Bureau of Rural Sciences from Australian Government said: â€Å"A number of wildlife species are reliant on these types of forest because of the range of nesting hollows and greater structural complexity they have in comparison with forests in earlier stages of development. Obviously logging the old growth forests indicates killing plenty of wildlife, and it is not humane at all! That’s why we shouldn’t log the old growth forests. In conclusion, the old growth forests are acting a important role in nature, not only do they house various forms of wildlife, but they also store more carbon then they emit, so that to mitigate the climate change. Hence, we should not log the old growth forest, for any human use. Thank you!