Brook Food Company

Brook Food Company FDF Company is interested in increasing its production capacity of cakes and muffins, which would be sold to airlines. In fact, the envisaged project is expected to be supported by an extra line that would be important in significantly increasing the production capacity of the business establishment. The project will deal with three new flex stages, which are mixing, depositing, and baking processes.Advertising We will write a custom report sample on Brook Food Company specifically for you for only $16.05 $11/page Learn More The stages would be essential in producing muffins and mini cakes in the UK. It would be important to choose a company that would supply the equipment for the production of the planned goods. It would be expected that the food products would be of high quality so that they can be characterised by excellent sales in the markets. Brook Food Company would be selected as the preferred supplier of the equipment to be used in the production be cause they are convenient and meet all the standards in muffin and cake making. This paper aims at discussing the background and capacities of the selected organisation. In addition, it focuses on analysing the backgrounds and capacities of competitors of the selected firm. The following are the specifications of the new line products: Moisture content in muffin bar: 25% approx. Bake Time Required: 45 Minutes Bake Temperature: 370F The attributes of the muffins would ensure that they would be of excellent quality that would lead to significant sales in both local and foreign markets. The specifications of depositors, mixers and ovens are shown below: Depositor: To produce 4400 muffins / per hour Cupcake size (10 100gr approx.) 6-8 heads Mixer:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ability to mix 400 kg To produce 4,400 muffins / per hour Oven: Four trolley racks either in 14 or 22 format convectional pass through an oven To bake 4,800 muffins / per hour Thus, the equipment of the firm would be selected for the project. The firm has the largest market of for second hand machines in the UK and in foreign markets. In addition, it is characterised by good equipment for mixing, depositing and baking stages. Backgrounds Capacities of manufacturers (Depositors, Mixers and ovens) Brook Food Processing Equipment Company This firm is involved in supplying new, refurbished and used machines that are utilised in making bakery products in the UK. The sale of used and refurbished products is one of the company’s strategic marketing tools because the sale of second hand goods is a good idea to the customers with relatively small investments that cannot be used in purchasing new baking machines. As the UK’s largest supplier of bakery equipment, the organisation has aligned its policies and strategies in a manner that enables the it to be r espond to customer tastes and preferences in different segments of the market. As a result, it has been able to pride itself as being very responsive to client needs, enabling it to retain a large number of loyal customers who have in turn enabled it to enjoy a large market share in this highly competitive market. According to the management, the company aims at placing its customer’s preferences at the forefront. Thus, the management conducts frequent market studies to gain customer views with regard to improving the quality of goods. In addition, such studies are important in adopting the best problem solving approaches within the firm.Advertising We will write a custom report sample on Brook Food Company specifically for you for only $16.05 $11/page Learn More Mono This firm is a branch of a multinational organisation known as ALI Group, which has 73 companies that carry out operations in 26 countries. It is one of the pioneer firms in the manufac ture of equipment that are applied in the food industry. The machines that are sold by the organisation meet the ISO9001 and ISO4001 standards. Across the globe, the management of Mono Company ensures that customers are provided with added-value services so that they could be loyal consumers. In the context of the proposed, the mixers marketed by the firm cannot be accepted because they do not have adequate capacity. In addition, they do not meet the specification requirements. Alimec The business establishment was started in 1983 and in Italy. It specialises in designing and manufacturing equipment for large-scale production of sandwich, cakes and muffins, among other confectionery products. The management of the company gives value addition by offering customers free trials for testing their purchased machines. In fact, consumers are invited for testing to ensure that products meet their required standards. However, the FDF manufacturer cannot accept the equipment of the organisat ion because they are too large. In addition, mixers and ovens do not meet product specifications. Quest The company is located in the UK and it is involved in the production of baking equipment, which could either be complete or in the form of unit machines. Their machines are used by both local and foreign firms in the UK with the of conducting various operations with regard to baking. The mixers and depositors of the firm are very good in the context of the proposed project of increasing the production capacity of FDF Company. However, their ovens do not meet specification standards that are crucial in producing high quality baked products, which would result in an increase of market share and gain of competitive advantage. Competitors Stance and Capabilities Raise Bakery Raise Bakery is a family-owned bakery company with its headquarters in Sussex, in the UK. The company manufactures a diverse range of tasty products that have enabled it to gain significant market share. Essentia lly, the company produces baked cupcakes for several airlines such as Virgin Atlantic and Qatar Airways.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Due to the high quality of these products, most of them are sold to first class passengers of the airways that make up a large segment of the company’s market share. In fact, the family business has a long history of supplying high quality baked products to the flight companies. It has been providing the goods on the premises that it understands the needs of customers and any dynamics that would be associated with consumers. Market research has enabled the firm to identify the types of cakes and muffins that its customers need. Due to the broad spectrum of customers with regard to their origins and tastes, the marketing department of the firm conducts frequent surveys that are intended to gain important insights of customer needs. As a means of attracting and retaining customers, the company ensures that it packages its products in gorgeous materials that are focused on capturing the attention of clients. The company specialises in the production of moist sumptuous cakes on a large scale, though they retain bakeds of these are Mon Cheri, Ferrero Rocher, Hanuta, and Giotto, among others. Conclusion It is apparent that the envisaged project would be accomplished by using equipment from Brook Food Company that is based in the UK. The firm focuses on selling and servicing both new and used baking machines to both and international customers. The analysis of the four competitors analysed in this paper shows that they are sizeable firms that have local and foreign markets. Thus, strategic management and marketing approaches will have to be adopted to gain market share and competitive advantage.